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The Latest on Print and Packaging

Is Your Current Packaging Luxurious Enough to Compete in Cosmetics?

Within the health and beauty industry, packaging must reflect the luxurious standard of the product inside to compete effectively in today’s marketplace. Customers shopping for cosmetic products are looking to buy both a look and an experience, and the packaging is typically first personal interaction they have with the product, setting the tone for their…

Making Your Direct Mail POP

In a day and age where the average adult receives 41 pounds of “junk mail” each year and throws 44% of it away unopened, direct mailers must stand out from the crowd to have a chance at reaching their target audience. The immediate first impression your mailer makes plays a huge role in whether it…

Feeling ‘Boxed-in’ by Your Current Health and Beauty Packaging?

Take a walk down your local retailer’s health and beauty aisle, and you may notice some common characteristics of the packaging. While different colors and visual effects are used in an attempt to stand out from the rest, the structural designs used are almost exclusively limited to rectangular folding cartons, set boxes and telescoping boxes….

Upgrading the Humble Paperboard Folding Carton

Paperboard folding cartons are a staple of retail packaging, and for good reason – they are specifically designed to attract and educate consumers as well as protect the product throughout its retail lifespan. The folding carton may be commonplace, filling the shelves of every major retailer, but that doesn’t mean your packaging should be either…

Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging

Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk orders typically drive this decision, and it can be a practical one for many younger companies or manufacturers whose packaging needs are very simple and consistent, and are not particularly…

Trend: Custom Windowing for Packaging Folding Cartons

Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…

Personal Care Packaging Design Trends

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…

Promotional Pop-Up Mailer Design Tips

Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all about options. Marketers and brands have a unique, uninterrupted vehicle to reach customers and prospects alike with direct mail pieces that engage and impact. The key to direct mailing is…

Print Finishing Options for High-End Cosmetics

High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to consumers, the product must stand out as being luxury and high-end at first glance. To meet consumer and category demands, high-end cosmetic brands need to ramp up creativity and print…

Retail Product Packaging: 5 Must Haves

A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers frequently make spur-of-the-moment decisions, and packaging is often the deciding factor in whether to buy a certain brand. Packaging is a vital marketing element, and products destined for retail require…