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Why Direct Mail Paper Selection is Crucial to Success

Direct mail plays a crucial role in many marketing efforts, but it can be difficult to create a substantial impact. Consumers often reflexively throw away what they see as “junk mail” before even checking the contents, and it is crucial that your piece stands out as being different from the rest of the stack. Text,…

How Can Using Market Data Affect the Success of Direct Mail Campaigns?

Nowadays, successful marketing campaigns involve a lot of research and trial to ensure that the finished product and materials deliver return on the investment. To learn more about how using data about consumers can help create more targeted, and in turn, more successful, direct mail marketing campaigns, we talked to our resident direct mail experts…

Acquisition Mailers – Is Your Creative Aligned with Your Test Strategy and Offer?

Acquisition campaigns are critical for any company or industry. Not only do they increase your customer base, but they also serve as the first introduction of your brand to a wide audience. Ensuring that all elements of your acquisition campaign are present and validated through testing is key to a successful acquisition campaign. When it…

How Financial Institutions can Create High Impact Loyalty-Rewards Programs

It is always smart to keep engaged with customers, and loyalty rewards programs have proven to be an effective method for cross-selling and preventing customer loss. However, the way they are used has changed in recent years. The global economic crisis has forced many bank closures and significantly reduced merchant interchange fees, bringing about new…

Achieving Success in B2B and B2C Banking and Financial Marketing

The most-successful marketing techniques don’t focus on what consumers need; they focus on what consumers want. A successful credit card marketing strategy is no different. It’s more than simply calling a card “gold” or “platinum” or casting a celebrity in a commercial. We’re not saying those strategies aren’t successful, but at JohnsByrne, we know that…

Advantages of 3-D Printing in the Product Packaging Design Process

With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an important role in product packaging design. Not part of a traditional printing and packaging process, it’s easy to miss the benefits of having access to 3-D printers, while conceptualizing and…

Creating Effective Interactive In-Store Displays

In-store displays are your silent salespeople in the retail environment. In-store displays are much more than a vessel to hold your product. They serve an important role in marketing your product and strengthening your brand loyalty among your consumers. A well-conceived in-store display has four major functions: Grab customers’ attention Engage customers Entertain customers Educate…

Direct Mail Marketing Success with Dimensional Pieces

There is a growing myth that direct mail marketing is a thing of the past and that the new generation of marketing is all digital. While digital strategies are certainly effective and have become more widely used, direct mail is certainly not dead. According to the Direct Marketing Association (DMA), direct mail that engages recipients…