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The Latest on Print and Packaging

Upgrading the Humble Paperboard Folding Carton

Paperboard folding cartons are a staple of retail packaging, and for good reason – they are specifically designed to attract and educate consumers as well as protect the product throughout its retail lifespan. The folding carton may be commonplace, filling the shelves of every major retailer, but that doesn’t mean your packaging should be either…

Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging

Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk orders typically drive this decision, and it can be a practical one for many younger companies or manufacturers whose packaging needs are very simple and consistent, and are not particularly…

Trend: Custom Windowing for Packaging Folding Cartons

Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…

Combining Structure & Design in Packaging Creation

The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, creative designers, and print vendors, to name a few. For a packaging solution that will simultaneously protect, showcase, and advertise your product, you’ll need a team with extensive experience and…

Packaging – A Brand’s Most Important Marketing Tool

You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression…

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Challenges in Packaging

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne is all about. This week we sat down with Ken Bertrand, Account Executive at JohnsByrne to discuss challenges in packaging. With more than ten years at JohnsByrne, Ken has worked…

How Have the Needs of Packaging Buyers Changed Over the Years?

This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert at advising clients on how to achieve their best packaging. Ken also brings a strong background in folding carton, VAPs (Value-added packaging), point-of-sale display and merchandising solutions that is key…

Folding Carton Styles that Jump off the Shelf

Although folding cartons are one of the most common types of product packaging, they do not need to be remotely ordinary. Instead, specialty folding cartons can be as innovative as you want. Here are some of the most popular higher-end folding cartons that can elevate your packaging design: Reverse Tuck Folding Cartons This style of…

Our Favorite Product Packaging Designs of 2015

As the year comes to a close, it’s always fun to take a look back at 2015 and remember our favorite packaging designs and trends of the year. So we asked our packaging team about their favorite packaging projects of 2015. Here’s what they had to share: Nerium Utilizing a sophisticated, sleek three-piece folding carton,…