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3 Things the Best Cosmetic Packaging Designs Always Have

The health and beauty industry is flourishing like ever before, with countless new cosmetic products making it onto the retail shelves every year. Premium products have taken a front seat in consumer demand in the USA, and are the fastest growth segment. The best cosmetic packaging designs offer certain qualities that are known to be…

Packaging Cosmetic Samples: What to Consider

Cosmetic samples are a mainstay of promoting a beauty product, but what role does the sampler packaging play in inspiring a consumer to make a retail purchase? Women consider cosmetics to be a necessity, rather than a luxury, and sampling new products allows them to test a product before committing to buy. The reaction to…

Is Your Current Packaging Luxurious Enough to Compete in Cosmetics?

Within the health and beauty industry, packaging must reflect the luxurious standard of the product inside to compete effectively in today’s marketplace. Customers shopping for cosmetic products are looking to buy both a look and an experience, and the packaging is typically first personal interaction they have with the product, setting the tone for their…

Feeling ‘Boxed-in’ by Your Current Health and Beauty Packaging?

Take a walk down your local retailer’s health and beauty aisle, and you may notice some common characteristics of the packaging. While different colors and visual effects are used in an attempt to stand out from the rest, the structural designs used are almost exclusively limited to rectangular folding cartons, set boxes and telescoping boxes….

Personal Care Packaging Design Trends

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…

Print Finishing Options for High-End Cosmetics

High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to consumers, the product must stand out as being luxury and high-end at first glance. To meet consumer and category demands, high-end cosmetic brands need to ramp up creativity and print…

Incorporating Packaging Symbols into Your Cosmetic Packaging

With the vast array of products available to consumers in the health and beauty industry, it is important to emphasize what sets your product line apart. While text is traditionally the vehicle for getting most important information to consumers, widely recognized packaging symbols can also be used to quickly and efficiently convey key information about…

Point of Sale and Selling Aid Ideas for Cosmetics Products

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in retail settings. Point of sale (POS) displays and selling aids are common in this industry, and must be unique and appealing to be effective. Consistency with Brand Profile You know…

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Exciting Cosmetics Packaging Trends for 2016

With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the same for top-quality packaging in the cosmetics industry. The most effective packaging trends rarely stay static for long. Cosmetics packaging gives brand managers an opportunity to be creative, since makeup…