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The Latest on Print and Packaging

Experiential Packaging: What Can It Do for You?

The debate whether to spend your money on things or experiences is polarizing. But maybe it’s moot. Why not have both? Experiential packaging gives consumers the best of both worlds. It doesn’t just protect and showcase valuable products. It also makes them even more appealing to consumers. By engaging them, delighting them, and giving them…

Hot Foil Stamping vs. Metalized Inks: What You Need to Know

Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch the eyes of your customers. Because shiny metals are often valuable, it also creates a subconscious association that whatever inside the package is valuable too. If you plan to create…

The Keys to a Successful Rebrand: What You Need to Know

A rebrand is so much more than a fancy new logo. That’s just one small piece in of a much broader overhaul. Rebranding will affect your entire marketing strategy. Whether you’re revamping a single product line or your entire brand, successful rebrands pair the right visual with the right brand story and voice. The visual…

How to Target Specific Emotions Using Color with your Packaging

Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. Certain colors evoke different emotions. Emotions that can work in your favor. If you pick the perfect color for your packaging, your product will be flying off the shelves with…

How to Target Specific Markets with Packaging

Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing their focus to a specific market boosts revenue and makes the most of every dollar they spend. Market research and a winning outreach strategy lay the foundation here. Packaging can…

Packaging Trend: Shape & Die-Cutting

Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create eye-catching decorative effects in packaging. What many don’t realize is that precision die cutting is another tool that can be used to make your product stand out. Die-cutting is a…

5 Common Packaging Production Pitfalls and How to Avoid Them

Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well your print and packaging expert brings the concept to life. Production mistakes can be costly. They leave you with the dilemma of accepting an inferior product or waiting for the…

Creating the Perfect Marriage Between Primary and Secondary Packaging

For many products, especially in the health and beauty and food industries, both primary and secondary packaging play an integral role in housing, protecting, and marketing the product. Primary packaging is the packaging that immediately contains the product – a tube of ointment, a spray bottle of hairspray, or a packet of cookies – while…

Packaging Trend: Natural Patterns and Materials

The world of packaging is constantly evolving to keep up with consumer demand and to stay relevant among increasingly creative and innovative packaging designs. One trend that has been increasingly popular in recent months is printing effects to create the appearance of a natural material, such as wood or marble. Although an option for secondary…

Printing & Packaging Terms, Part 3: Tucks & Folds

Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…