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The Latest on Print and Packaging

Trend: Custom Windowing for Packaging Folding Cartons

Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…

Maximize Holiday Sales With Packaging

  Retailers and manufacturers love the holiday season – and with good reason! The National Retail Federation reports that the holiday season represents up to 30% of total annual sales for many retailers. Appealing holiday packaging is a key component in maximizing profits during the holiday season. Premium holiday packaging – when done right –…

Incorporating Packaging Symbols into Your Cosmetic Packaging

With the vast array of products available to consumers in the health and beauty industry, it is important to emphasize what sets your product line apart. While text is traditionally the vehicle for getting most important information to consumers, widely recognized packaging symbols can also be used to quickly and efficiently convey key information about…

The Importance of Packaging Testing

Whether your product is an automobile or children’s toy, food product or cosmetic line, you would never release it to the public without ensuring that it was safe, reliable, and compliant with the industry standards – so why should your packaging be any different? You trust packaging to perform as promised, to protect your products,…

Less is More: When Packaging Simplicity is a Must

From lenticular or holographic effects to finishing effects that leave the final product textured or three dimensional, modern packaging design options are almost limitless. The hundreds of different structural and visual effects allow for unprecedented creativity and variation in packaging design – but creativity should never be at the expense of simplicity or elegance. In…

5 Ways Your Packaging Could be Causing Your Product’s Failure

Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that so much energy goes into creating a packaging design is that a truly great packaging design helps propel your brand and product forward in the market. A bad design, on…

What Has Changed In the Last 5-10 Years in Packaging?

We sat down with Donna Maggos, one of our leading packaging specialists to discuss the latest trends in packaging design. With her extensive expertise in packaging, she has been able to advise and guide clients with their efforts. As a leader at the forefront of the packaging industry, JohnsByrne is uniquely positioned to see and…

Packaging Trends that Are Crossing Industry Lines

Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach their packaging designs. In highly competitive industries, there may be more pressure to push the limits and release increasingly innovative packaging projects. Whether it’s using less material, creating an innovative…

4 Tips for Successful Direct Mail Campaigns

Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct mail campaign designs that will drive conversions. The most successful mailers present something unexpected and include interactive elements to enable engagement. Grabbing attention is the best way to increase response…

What Will Shape the Future of Packaging?

Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously and provide customers with a great experience. Largely based on changes in consumer demand and tastes, we can expect to see more emphasis on the following packaging elements in the…