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The Latest on Print and Packaging

Packaging Trend: Natural Patterns and Materials

The world of packaging is constantly evolving to keep up with consumer demand and to stay relevant among increasingly creative and innovative packaging designs. One trend that has been increasingly popular in recent months is printing effects to create the appearance of a natural material, such as wood or marble. Although an option for secondary…

Printing & Packaging Terms, Part 3: Tucks & Folds

Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…

Packaging Colors: What They Say About Your Brand

At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. Visible from a greater distance than other elements, such as copy, shape and graphics, color is vital to packaging. The greatest reason for this is that the psychology of color…

Trend: Custom Windowing for Packaging Folding Cartons

Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…

Maximize Holiday Sales With Packaging

  Retailers and manufacturers love the holiday season – and with good reason! The National Retail Federation reports that the holiday season represents up to 30% of total annual sales for many retailers. Appealing holiday packaging is a key component in maximizing profits during the holiday season. Premium holiday packaging – when done right –…

Incorporating Packaging Symbols into Your Cosmetic Packaging

With the vast array of products available to consumers in the health and beauty industry, it is important to emphasize what sets your product line apart. While text is traditionally the vehicle for getting most important information to consumers, widely recognized packaging symbols can also be used to quickly and efficiently convey key information about…

The Importance of Packaging Testing

Whether your product is an automobile or children’s toy, food product or cosmetic line, you would never release it to the public without ensuring that it was safe, reliable, and compliant with the industry standards – so why should your packaging be any different? You trust packaging to perform as promised, to protect your products,…

Less is More: When Packaging Simplicity is a Must

From lenticular or holographic effects to finishing effects that leave the final product textured or three dimensional, modern packaging design options are almost limitless. The hundreds of different structural and visual effects allow for unprecedented creativity and variation in packaging design – but creativity should never be at the expense of simplicity or elegance. In…

5 Ways Your Packaging Could be Causing Your Product’s Failure

Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that so much energy goes into creating a packaging design is that a truly great packaging design helps propel your brand and product forward in the market. A bad design, on…

What Has Changed In the Last 5-10 Years in Packaging?

We sat down with Donna Maggos, one of our leading packaging specialists to discuss the latest trends in packaging design. With her extensive expertise in packaging, she has been able to advise and guide clients with their efforts. As a leader at the forefront of the packaging industry, JohnsByrne is uniquely positioned to see and…