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How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging

The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design should come across as overly scientific. Scientifically-developed products that are intended to improve health and wellness should be trusted as coming from a trusted authority, but they can also be…

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Taking Nutraceuticals and Personal Care from Commodity to Decorative

The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from $38.2 billion (in 1999) to a whopping $140.1 billion (in 2010) and continues to expand every year. Consumers are buying these products to help with weight, aging, supplementation, and performance…

Dissecting Nutraceutical Packaging

With the growing popularity of health awareness, the nutraceutical market is in high demand. A hybrid of nutrition and pharmaceuticals, the nutraceutical market provides more health-conscious solutions for consumers. Whether it’s a function food or beverage, dietary supplements or nutri-cosmetics, nutraceuticals are popular and in high demand. Due to nutraceauticals being a relatively new phenomena…

Packaging & Selling Nutraceuticals in an Online Market

In 1989, Stephen Defelice, chairman and founder of the Foundation for Innovation in Medicine, developed the term “nutraceutical” as a way to categorize foods, beverages and supplements that provide medical or health benefits to consumers, including the prevention and treatment of disease. Today, the nutraceutical market is one of the fastest-growing markets. Consisting of functional…

Packaging for the Nutraceutical Market

When it comes to servicing the nutraceutical market, it’s important to understand which category your product fits into. The more you know, the better you’ll be able to shape your packaging to the targeted audience. Learn more about how to shape your packaging to reflect your brand’s image. What is Nutraceutical? An amalgamation of the…

6 Considerations for Developing Compelling Nutraceutical Packaging

The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of “nutrition” and “pharmaceutical,” is defined through three different categories: functional food and beverage, dietary supplements and nutricosmetics. Medical-grade anti-wrinkle topical creams or special-dietary supplements are two popular forms of nutraceuticals….