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The Latest on Print and Packaging

Why Experiential Packaging Allows Consumers to Connect to Products Better

Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales and drive customer loyalty. According to an NPD study, when asked how they like to shop for products, the number one answer from consumers was the ability to self-test without…

Point of Sale and Selling Aid Ideas for Cosmetics Products

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in retail settings. Point of sale (POS) displays and selling aids are common in this industry, and must be unique and appealing to be effective. Consistency with Brand Profile You know…

Understanding the Growing Need for Luxury Packaging for Premium Spirits

The wine and spirits industry is undergoing a revolution that is changing and challenging the way we view liquors and how we package them. Spirits are now being packaged more like fragrances—high-end bottles, premium and luxurious packaging, one-of-a-kind labels. Understanding what is driving this revolution is key for spirit makers and distillers. Even with a…

Your Product’s Packaging: How To Tell Your Brand Story

Branding is at the core of building any great company. Creating a memorable and recognizable brand is a challenge for any company in any industry. It requires deliberate planning and dedicated effort to successfully build a brand. Many large brands like Coca-Cola and Nike have become iconic not just because they are found across the…

Packaging for the Nutraceutical Market

When it comes to servicing the nutraceutical market, it’s important to understand which category your product fits into. The more you know, the better you’ll be able to shape your packaging to the targeted audience. Learn more about how to shape your packaging to reflect your brand’s image. What is Nutraceutical? An amalgamation of the…

Creating Effective Interactive In-Store Displays

In-store displays are your silent salespeople in the retail environment. In-store displays are much more than a vessel to hold your product. They serve an important role in marketing your product and strengthening your brand loyalty among your consumers. A well-conceived in-store display has four major functions: Grab customers’ attention Engage customers Entertain customers Educate…

In-Store Promotional Kits and Displays: 5 Things to Consider

In-store promotional kits provide a way to speak to consumers in a unique way, while browsing the store environment. How many times have you walked into a store and stopped by a promotional display to check out the product being offered, or even pick up a promotional package? Even if the promotion doesn’t directly lead…

How to Create Multisensory Customized Packaging that Appeals to Customers

When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into account everything from the way it looks, feels and sounds; in some cases that even means how it tastes and smells. Beyond the actual product, are you thinking about packaging…

How to Create Stunning Retail Store Displays

You may already be aware that a high percentage of in-store buying decisions are made on the spot, but you may not fully understand how to take advantage of creating effective point-of-sale displays and unique retail signage for your own products. Thankfully, with the assistance of an experienced POP/POS retail display provider, you can unlock…