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The Latest on Print and Packaging

What Your Design Agency Doesn’t Know About Packaging

Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good packaging design goes way beyond a pretty box. It tells a story of a brand and helps establish a relationship with the consumer. Great agencies can develop out-of-the-box designs that…

The Present & Future Solutions of e-Commerce Packaging

The e-Commerce industry has a long road ahead of them. While e-Commerce only currently accounts for about 12% of the global retail market, there are huge opportunities for growth. They’ve grown fast and every day new players are getting into the e-Commerce game. Since we can now buy anywhere with just a click on our…

Hot Foil Stamping vs. Metalized Inks: What You Need to Know

Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch the eyes of your customers. Because shiny metals are often valuable, it also creates a subconscious association that whatever inside the package is valuable too. If you plan to create…

Lenticular Printing 101: What, How, and More

What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is actually an optical illusion. By covering images with plastic sheets of tiny lenses, printers allow the eye to view alternating sections of multiple images simultaneously. This creates a sense of…

Packaging Trend: Shape & Die-Cutting

Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create eye-catching decorative effects in packaging. What many don’t realize is that precision die cutting is another tool that can be used to make your product stand out. Die-cutting is a…

5 Common Packaging Production Pitfalls and How to Avoid Them

Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well your print and packaging expert brings the concept to life. Production mistakes can be costly. They leave you with the dilemma of accepting an inferior product or waiting for the…

Printing & Packaging Terms, Part 3: Tucks & Folds

Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…

Johns Byrne Gold Ink Awards for 2016

Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards are considered as the “Oscars of the print industry.” There is no greater honor than being the recipient of the Gold Ink awards, as they are bestowed only upon the…

Avoiding Costly Packaging Mistakes

No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be life-saving for any company or brand. But how can you escape unforeseen packaging expenses that will run up the bill and potentially damage profitability? Here’s how: Packaging Lifecycle Analysis The…

Speed Up Product Time to Market with Packaging Design

Accelerating Product Time to Market by Streamlining the Packaging Design and Development Process In today’s hyper-competitive market, it’s crucial to release new products as soon as possible. Whether you’re working on a brand new packaging project, rebranding or doing a packaging refresh, streamlining the packaging design and development process will accelerate speed-to-market. With that in…