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The Latest on Print and Packaging

Helpful Facts on Hot Foil Stamping and Cold Foil Printing

With the variety of manufacturing options available to add multisensory packaging effects, brands across all industries are beginning to branch out and use foils. One of the most talked about topics and points of confusion is the difference between hot foil and cold foil, along with what the pros and cons are of each method….

Printing & Packaging Terms, Part 3: Tucks & Folds

Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…

How Packaging Influences Consumer Behavior

In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, all competing for consumer attention. In most cases, a typical 30-minute shopping session is all the time companies have to attract, excite, establish value, and sell their product. With so…

Automotive Mailers That Work

Consumers are continually bombarded by advertising messages, and to be effective, a mailing piece must be above and beyond in quality, design, and appeal. Mailers play an integral role in the automotive industry, but the typical low-quality mailers with subpar graphics and dull colors will be immediately tossed out by consumers in the stack of…

How Advanced Printing Technology Reduces Printing Costs

Advancements in technology have been altering our world for hundreds of years. From Gutenberg’s printing press to the rise of computers, technology is responsible for making unthinkable things possible and making things more efficient. Increased efficiencies, of course, usually mean reduced costs. Today, we’ll discuss how advanced printing technology and equipment can actually help reduce…

What Makes Printing High or Low Quality

It’s no surprise that not all packaging suppliers are created equal. With this in mind, what sets industry experts apart? How do suppliers earn this designation? Top-quality packaging suppliers know how to create a desired effect for less. They won’t cut corners or deliver anything less than the best quality. Let’s take a closer look…

Fast 5 Facts: Folding and Gluing

Folding and gluing is what ultimately brings a packaging design together. Understanding the different stages of packaging development is useful for creating successful designs. In addition to adhesives, brand managers need to understand how different folds end up creating a specific packaging design. Here are five facts about folding and gluing for packaging designs: 1….

Fast 5 Facts: Die Cutting

Die cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to letters, die cutting draws attention to the dimensional nature of the piece and the character of the substrate itself. In today’s Fast 5 Facts we’ll learn some unique characteristics of…

Electronic-Proofs, Digitally Printed Proofs and Press Test Proofs – Which Proof do You Need?

When you’re working on a new print or packaging project, you may need to consider what proofing method is best from you. Electronic proofs, digitally printed proofs and/or press test proofs offer different advantages. Depending on how customized your project is or if you have a particular concern about your chosen treatment, color or effect,…

How to Use Print Coatings & Finishes to Highlight the Best Attributes of Your Packaging

Print coatings and finishes are the “little black dress” of packaging. Just like little black dresses, print coatings and finishes help complete the package, and also offer a wide versatility for dressing up or dressing down your packaging. While packaging designers have options for a variety of coatings, finishes and varnishes, the challenge is to…