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The Latest on Print and Packaging

The Folding Carton Manufacturing Process

A cornerstone of secondary packaging is the paperboard folding carton. Paperboard stock is specifically formulated to crease easily and some stocks are purchased for their crack resistance properties. The most significant advantage of folding cartons is that they can be shipped flat and then assembled upon arrival, making them an incredibly space efficient alternative to…

Personal Care Packaging Design Trends

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…

Print Finishing Options for High-End Cosmetics

High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to consumers, the product must stand out as being luxury and high-end at first glance. To meet consumer and category demands, high-end cosmetic brands need to ramp up creativity and print…

Why Experiential Packaging Allows Consumers to Connect to Products Better

Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales and drive customer loyalty. According to an NPD study, when asked how they like to shop for products, the number one answer from consumers was the ability to self-test without…

Combining Structure & Design in Packaging Creation

The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, creative designers, and print vendors, to name a few. For a packaging solution that will simultaneously protect, showcase, and advertise your product, you’ll need a team with extensive experience and…

Packaging – A Brand’s Most Important Marketing Tool

You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression…

Turning the Traditional Direct Mail Envelope into Something Unique

Some direct mailers are designed as postcards, with the content displayed directly on the piece, but many still use envelopes, particularly when more information needs to be conveyed than can fit on a postcard, or when the mailer has multiple elements. If you choose to use an envelope, it is important to keep in mind…

The Value of Custom Product Packaging

In retail, packaging for your product must be both practical and exceptionally appealing. Structural elements must be taken into consideration to ensure that your product is housed, displayed, and protected in the most effective way possible, while the visual details must elicit a positive, appealing first impression for a consumer. Packaging that Stands Out At…

When to Use Interactive Point-of-Purchase Displays

You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough in a retail setting. According to statistics, approximately 30,000 SKUs are introduced every year, with each brand competing for consumer attention. This means consumers are often overwhelmed by the sheer…

Creative Plastic Packaging

The development of plastic has impacted the modern packaging industry, possibly more than any other material. Its options for variations in transparency make it uniquely versatile for packaging that showcases a product. A clear plastic folding carton provides an option with maximum visibility, while plastic with artful printed images can enhance the retail and propel…