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The Latest on Print and Packaging

5 Tips for Creating Statement-Worthy Seasonal Packaging

The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically support the extra investment. But it takes a special effort to get noticed in this hectic time. Your competitors are pulling out all the stops and flooding the market with…

Make Your Packaging a Star

You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers have seen them time and time again. Some of the brilliance of the product inside gets lost due to non-descript packaging. Good news: there are plenty of elements you can…

Simple Holiday Packaging Program Upgrades

The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your brand. Consumers are willing to spend more, but your competitors will fight you tooth and nail for that holiday sales boost. With so many great promotions out there, your packaging…

The Value of Premium Luxury Packaging on Your Brand

Your packaging is a shopper’s first tangible experience with your brand. It’s like meeting someone new; you get only one chance to make a great impression. This is even more important for luxury brands because you’re trying to persuade consumers to look beyond the price tag and focus on the value – and status –…

Influencer Kits – The Right Package Design

In the age of social media, so-called “influencers” seem to make up the next generation’s equivalent of celebrity endorsements. Although there is no broadly agreed-up definition of an influencer, these people tend to be individuals who have garnered a significant following on social media and are trusted by their followers as an expert or authority…

3 Steps to Streamlining Your Packaging to Fit Multiple Product Lines

Developing the packaging for one product is no simple task, but what about when you need packaging solutions for multiple product offerings under a single brand umbrella? Whether you offer multiple products under a single product line or multiple lines, you need to be able to customize and modify your packaging to fit your different…

The Folding Carton Manufacturing Process

A cornerstone of secondary packaging is the paperboard folding carton. Paperboard stock is specifically formulated to crease easily and some stocks are purchased for their crack resistance properties. The most significant advantage of folding cartons is that they can be shipped flat and then assembled upon arrival, making them an incredibly space efficient alternative to…

Packaging Colors: What They Say About Your Brand

At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. Visible from a greater distance than other elements, such as copy, shape and graphics, color is vital to packaging. The greatest reason for this is that the psychology of color…

Personal Care Packaging Design Trends

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…

How Packaging Influences Consumer Behavior

In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, all competing for consumer attention. In most cases, a typical 30-minute shopping session is all the time companies have to attract, excite, establish value, and sell their product. With so…