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The Latest on Print and Packaging

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Luxury Packaging for Premium Spirits: Where to Start

Premium spirits are taking the marketing world by storm. And there’s no sign of it letting up anytime soon. New flavors and the growth in popularity of craft spirits are adding to the already growing fascination with premium spirits like bourbon, whiskey, and tequila. This rapid growth is challenging spirit makers to develop premium spirits packaging…

Innovation in Action: Casamigos’ Spirits Packaging

One thing that is constant in the luxury folding carton market is change. New and emerging brands are constantly hitting the competitive spirits market and their challenge is how to break in and get noticed. Casamigos, founded by longtime friends George Clooney and Rande Gerber, had an idea to make the “best-tasting, smoothest tequila around”,…

6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits

Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as their marketing message. When it comes to the spirits industry, value-added-packaging (VAP) is central to driving sales. Packaging designers and engineers are constantly challenged to create promotional packaging designs that…

Using Innovative Packaging Design to Market Spirits

Suppliers, retailers and marketing gurus are beginning to understand the impact a successful packaging design has on a company’s market share, brand and sales. According to a recent study, shoppers purchasing beverages spend two-thirds of their time processing the visual aspects of the product. Because the market is saturated with new wineries and spirit manufacturers,…