With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. … What’s the Cost of Luxury Packaging?
What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is … Lenticular Printing 101: What, How, and More
Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away … Specialty Packaging for Wineries
Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are … 3 Packaging Design Secrets that Make for Smooth Manufacturing
Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe … Color of the Year? How to Use It to Create Packaging
Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your … Creating Packaging for Multi-SKU Lines
In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client … Not All Packaging Is Created Equal
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create … Packaging Trend: Shape & Die-Cutting
Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well … 5 Common Packaging Production Pitfalls and How to Avoid Them
The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically … 5 Tips for Creating Statement-Worthy Seasonal Packaging
You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers … Make Your Packaging a Star
The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your … Simple Holiday Packaging Program Upgrades
