Differentiating your product and brand in a crowded landscape of other similar offerings is challenging, to say the least. While it takes a great deal … Top 10 Substrates, Finishes, and Coating Effects that Make a Statement
While certain terms in the business world carry a universal meaning or definition, others are industry-specific. When multiple teams from across various industries consult on … Printing and Packaging Terms to Know: Part 1
Press384 is only weeks away from its installation being complete. Since August, we’ve watched this 130ft, 15-unit press, begin its installation journey and it’s almost … Press384 Watch – Get Ready! 15-Unit Press Almost Complete
When creating customized print and packaging solutions, every aspect must be carefully considered, analyzed and reviewed based on the perceived value it adds to the … A Behind the Scenes Look at Press and Finishing Effects
When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into … How to Create Multisensory Customized Packaging that Appeals to Customers
There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking … Postal Regulations: Things You Need to Know for Your Direct Mail Projects
Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. … Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs
It’s an age-old dilemma that’s plagued businesses in emerging markets and established industries alike for many years. How do you strike a balance between cost … Striking the Balance Between Cost and Innovation
In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department … Tips for Creative Health & Beauty Product Packaging
You may already be aware that a high percentage of in-store buying decisions are made on the spot, but you may not fully understand how … How to Create Stunning Retail Store Displays
In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm … 4 Ways Specialty Packaging Design Can Press the Limits
Regardless of the industry, market, or sector in which you operate, it’s important to make positive first impressions, particularly when developing brand recognition with consumers, … 5 Questions to Ask Your Product Packaging Company
