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The Latest on Print and Packaging

3 Packaging Design Secrets that Make for Smooth Manufacturing

Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are planning a new product launch or a special promotion, losing production time on the packaging end can seriously affect your scheduling and in the end, be very costly. More than…

Color of the Year? How to Use It to Create Packaging

Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe best defines the “global zeitgeist”—“zeitgeist” being the mood or spirit of a particular time period. The influences they examine range from art, entertainment, fashion and social media platforms to technology,…

Creating Packaging for Multi-SKU Lines

Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your overall brand message, what features of the product you want to highlight, and many more. An added challenge is presented when developing packaging for a product line containing multiple SKUs,…

Not All Packaging Is Created Equal

In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client to see and understand the structural design concepts of the packaging. White comps are an effective medium to not only bring a client’s ideas or specifications to life, but also…

Packaging Trend: Shape & Die-Cutting

Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create eye-catching decorative effects in packaging. What many don’t realize is that precision die cutting is another tool that can be used to make your product stand out. Die-cutting is a…

5 Common Packaging Production Pitfalls and How to Avoid Them

Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well your print and packaging expert brings the concept to life. Production mistakes can be costly. They leave you with the dilemma of accepting an inferior product or waiting for the…

5 Tips for Creating Statement-Worthy Seasonal Packaging

The holiday season is the perfect opportunity to get creative, innovate, and release some captivating new packaging. It’s also a time when marketing budgets typically support the extra investment. But it takes a special effort to get noticed in this hectic time. Your competitors are pulling out all the stops and flooding the market with…

Make Your Packaging a Star

You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers have seen them time and time again. Some of the brilliance of the product inside gets lost due to non-descript packaging. Good news: there are plenty of elements you can…

Simple Holiday Packaging Program Upgrades

The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your brand. Consumers are willing to spend more, but your competitors will fight you tooth and nail for that holiday sales boost. With so many great promotions out there, your packaging…

The Value of Premium Luxury Packaging on Your Brand

Your packaging is a shopper’s first tangible experience with your brand. It’s like meeting someone new; you get only one chance to make a great impression. This is even more important for luxury brands because you’re trying to persuade consumers to look beyond the price tag and focus on the value – and status –…