The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any … Designing for Millennials – Tips for Making Your Packaging Resonate
Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on … 10 Critical Questions to Ask Before Starting Your Packaging Design Journey
As a growing number of states continue to legalize marijuana for both medical and recreational purposes, more innovations in medical marijuana packaging are coming to … Medical Marijuana Packaging — Cannabis Packaging Designs for Many Different Products
Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause … A Guide to Using Metallics in Packaging
In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice … How Your Packaging’s Visuals Impact Consumers
As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a … Cannabis Packaging Must-Haves for the Luxury-Driven High-End Consumer
A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, … Packaging a Lifestyle – Not Just a Product
Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually … 3 Ways to Use Gradients in Packaging Design
Every company looks for ways to reduce costs, especially when it comes to the manufacturing of the product, with every detail investigated. One thing that … Experts Talk: Tips for Reducing Packaging Costs
JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we … JohnsByrne Achieves PEFC Certification
Luxury brands are identified by much more than a higher price point. By the use of high-end materials and finishes, fine workmanship, special development and … 5 Luxury Packaging High-End Looks Every Designer Needs to Know
Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, … How Packaging Structures Influence Consumer Behavior
