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The Latest on Print and Packaging

Does Your Packaging Align with Today’s Health and Beauty Trends?

The health and beauty industry is subject to changing trends and market preferences, and brands must adapt their message to appeal to the modern consumer. Because packaging is often the first point of contact between the consumer and the product, it plays an important role in responding to shifting consumer demands. At JohnsByrne, we spend…

How Sampling Trends Are Changing the Way We Package and Sell Cosmetics

Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use the sample, fall in love, and come back to purchase the full-size product. But these types of free samples can seem less important to the consumer, and fail to spark…