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Influencer Kits – The Right Package Design

In the age of social media, so-called “influencers” seem to make up the next generation’s equivalent of celebrity endorsements. Although there is no broadly agreed-up definition of an influencer, these people tend to be individuals who have garnered a significant following on social media and are trusted by their followers as an expert or authority…

How Mid-Size Health & Beauty Companies are Setting the Packaging Trends

Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory for how things are done. The health and beauty sector is no exception, but an interesting trend has recently been emerging that the big-name corporations are no longer the ones…