Blog

The Latest on Print and Packaging

Creating Packaging for Multi-SKU Lines

Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your overall brand message, what features of the product you want to highlight, and many more. An added challenge is presented when developing packaging for a product line containing multiple SKUs,…

Turning Your Cosmetics Packaging into a Brand Experience

Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…