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The Packaging Experience: What is it, and How Do You Create One?

While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent of consumers’ decisions to purchase a product are determined by the appeal of the packaging. The Overall Packaging Experience An especially appealing, eye-catching package can pull attention to a product…

3 Packaging Design Secrets that Make for Smooth Manufacturing

Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are planning a new product launch or a special promotion, losing production time on the packaging end can seriously affect your scheduling and in the end, be very costly. More than…