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Specialty Packaging for Wineries

Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away from other brands sharing shelf space. For wines that are sold primarily in liquor or grocery stores, the label is the significant factor. This is particularly true for the huge…

Influencer Kits – The Right Package Design

In the age of social media, so-called “influencers” seem to make up the next generation’s equivalent of celebrity endorsements. Although there is no broadly agreed-up definition of an influencer, these people tend to be individuals who have garnered a significant following on social media and are trusted by their followers as an expert or authority…