Blog

The Latest on Print and Packaging

Make Your Packaging a Star

You already have great products. But what about your packaging? Far too often brands are opting for unremarkable elements when it comes to packaging. Consumers have seen them time and time again. Some of the brilliance of the product inside gets lost due to non-descript packaging. Good news: there are plenty of elements you can…

Simple Holiday Packaging Program Upgrades

The holidays are upon us! It’s hard to believe it’s that time of the year again, but we’re moving into a crucial period for your brand. Consumers are willing to spend more, but your competitors will fight you tooth and nail for that holiday sales boost. With so many great promotions out there, your packaging…

The Value of Premium Luxury Packaging on Your Brand

Your packaging is a shopper’s first tangible experience with your brand. It’s like meeting someone new; you get only one chance to make a great impression. This is even more important for luxury brands because you’re trying to persuade consumers to look beyond the price tag and focus on the value – and status –…

Creating the Perfect Marriage Between Primary and Secondary Packaging

For many products, especially in the health and beauty and food industries, both primary and secondary packaging play an integral role in housing, protecting, and marketing the product. Primary packaging is the packaging that immediately contains the product – a tube of ointment, a spray bottle of hairspray, or a packet of cookies – while…

JohnsByrne Wins 6 Paperboard Packaging Council Awards

Each year, the Paperboard Packaging Council (PPC) issues awards to standouts in the packaging industry. The competition is the premier competition for packaging manufacturers, with categories that include everything from concept and design to performance and shelf appeal of the carton. JohnsByrne is thankful to work with great customers looking to press the limits on…

Influencer Kits – The Right Package Design

In the age of social media, so-called “influencers” seem to make up the next generation’s equivalent of celebrity endorsements. Although there is no broadly agreed-up definition of an influencer, these people tend to be individuals who have garnered a significant following on social media and are trusted by their followers as an expert or authority…

Packaging Trend: Natural Patterns and Materials

The world of packaging is constantly evolving to keep up with consumer demand and to stay relevant among increasingly creative and innovative packaging designs. One trend that has been increasingly popular in recent months is printing effects to create the appearance of a natural material, such as wood or marble. Although an option for secondary…

How Mid-Size Health & Beauty Companies are Setting the Packaging Trends

Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory for how things are done. The health and beauty sector is no exception, but an interesting trend has recently been emerging that the big-name corporations are no longer the ones…

Turning Your Cosmetics Packaging into a Brand Experience

Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…

Don’t Settle for Just Any Child Resistant Packaging Solution

Child resistant (CR) packaging, which must be difficult for children ages 5 and under to open but easy for most adults, has existed to protect children from inadvertently ingesting harmful substances since the 1970s, and the number of accidental poisonings of children has dramatically decreased in the years since its introduction. Probably the most easily…