Blog

The Latest on Print and Packaging

Avoiding Costly Packaging Mistakes

No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be life-saving for any company or brand. But how can you escape unforeseen packaging expenses that will run up the bill and potentially damage profitability? Here’s how: Packaging Lifecycle Analysis The…

Maximize Holiday Sales With Packaging

  Retailers and manufacturers love the holiday season – and with good reason! The National Retail Federation reports that the holiday season represents up to 30% of total annual sales for many retailers. Appealing holiday packaging is a key component in maximizing profits during the holiday season. Premium holiday packaging – when done right –…

Why Experiential Packaging Allows Consumers to Connect to Products Better

Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales and drive customer loyalty. According to an NPD study, when asked how they like to shop for products, the number one answer from consumers was the ability to self-test without…

Combining Structure & Design in Packaging Creation

The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, creative designers, and print vendors, to name a few. For a packaging solution that will simultaneously protect, showcase, and advertise your product, you’ll need a team with extensive experience and…

Packaging – A Brand’s Most Important Marketing Tool

You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression…

Turning the Traditional Direct Mail Envelope into Something Unique

Some direct mailers are designed as postcards, with the content displayed directly on the piece, but many still use envelopes, particularly when more information needs to be conveyed than can fit on a postcard, or when the mailer has multiple elements. If you choose to use an envelope, it is important to keep in mind…

Why Direct Mail Paper Selection is Crucial to Success

Direct mail plays a crucial role in many marketing efforts, but it can be difficult to create a substantial impact. Consumers often reflexively throw away what they see as “junk mail” before even checking the contents, and it is crucial that your piece stands out as being different from the rest of the stack. Text,…

Incorporating Packaging Symbols into Your Cosmetic Packaging

With the vast array of products available to consumers in the health and beauty industry, it is important to emphasize what sets your product line apart. While text is traditionally the vehicle for getting most important information to consumers, widely recognized packaging symbols can also be used to quickly and efficiently convey key information about…

Point of Sale and Selling Aid Ideas for Cosmetics Products

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in retail settings. Point of sale (POS) displays and selling aids are common in this industry, and must be unique and appealing to be effective. Consistency with Brand Profile You know…

The Value of Custom Product Packaging

In retail, packaging for your product must be both practical and exceptionally appealing. Structural elements must be taken into consideration to ensure that your product is housed, displayed, and protected in the most effective way possible, while the visual details must elicit a positive, appealing first impression for a consumer. Packaging that Stands Out At…