Blog

The Latest on Print and Packaging

Taking Nutraceuticals and Personal Care from Commodity to Decorative

The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from $38.2 billion (in 1999) to a whopping $140.1 billion (in 2010) and continues to expand every year. Consumers are buying these products to help with weight, aging, supplementation, and performance…

How Packaging Makes Consumers Fall in Love with Your Brand

Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be said about how packaging woos consumers into falling in love with your brand. From love at first sight to long-term relationships, packaging plays a critical role in seducing and building…

What Makes Printing High or Low Quality

It’s no surprise that not all packaging suppliers are created equal. With this in mind, what sets industry experts apart? How do suppliers earn this designation? Top-quality packaging suppliers know how to create a desired effect for less. They won’t cut corners or deliver anything less than the best quality. Let’s take a closer look…

Understanding the Growing Need for Luxury Packaging for Premium Spirits

The wine and spirits industry is undergoing a revolution that is changing and challenging the way we view liquors and how we package them. Spirits are now being packaged more like fragrances—high-end bottles, premium and luxurious packaging, one-of-a-kind labels. Understanding what is driving this revolution is key for spirit makers and distillers. Even with a…

Perfume Packaging Design: The Essentials for Star Power

While you may think the scent of your perfume is the vehicle for your marketing efforts, the packaging needs to be compelling as well or consumers may never pick it up in the first place. Perfumes need to be packaged in a carton that is as unique as their scent. Add to that the growing…

Premium Packaging: 7 Ideas for the Right Look

Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands and products. In order to meet these expectations, brands have to create high-end packaging design that exceeds that perceived value. High-End Packaging Options  Premium packaging is a fundamental vehicle for…

What Will Shape the Future of Packaging?

Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously and provide customers with a great experience. Largely based on changes in consumer demand and tastes, we can expect to see more emphasis on the following packaging elements in the…

Most Wanted Traits of Quality Packaging Providers

Quality packaging/print providers are few and far between, despite the many choices in the market. Whether you’re a print management company, an advertising or creative agency, or an end user client finding that quality packaging/print provider is key to help you meet your 2016 goals. The beginning of the year is a good time to…

Three Trends Shaping Cosmetics Packaging Design

The cosmetics industry is among the most competitive retail industries, which makes packaging a crucial element in an overall marketing strategy. With thousands of brands and the ever-changing trends of the fashion world, cosmetics manufacturers are constantly challenged to create cutting-edge packaging. In 2016, we expect to see the following three trends driving packaging designs…

Top Packaging Trends for 2016

Sophisticated product packaging changes every year. Without regularly assessing market conditions and making updates accordingly, your packaging design could lag behind competitors in your industry. Stay ahead of the curve this year to continue growing your sales. Here are some of the biggest emerging trends of the year that companies can expect to become increasingly…

  sustainability ebook - pop up CTA