Blog

The Latest on Print and Packaging

The Trifecta for Direct Mail Testing

As with all marketing campaigns, there are successful direct mail campaigns and unsuccessful ones. But what makes a successful direct mail campaign? To answer that question, we spoke to direct mail experts at JohnsByrne. Here’s what we learned from interviewing Harriet Kessler, Direct of Business Development and Doug Peterson, VP, National Accounts. According to Kessler,…

Lenticular Printing

Standing out in today’s competitive market is vital to keeping your brand alive – no matter what industry you’re in. Since packaging is the first part of a product a consumer interacts with, brands strive to create eye-catching packaging designs. However, what happens when everyone is creating packaging with unique shapes and popping colors? It’s…

2020 Packaging Trends

The new year is just around the corner, with many new innovative packaging designs coming our way. Exciting colors, package structures, illustrations, and other designs are predicted to have a large presence in both the brick and mortar store and in the eCommerce world. In 2020, there are new key packaging industry trends that are…

Automotive Direct Mail – How Car Manufacturers Can Still Win Big

While technology has changed the way we market to potential buyers, traditional direct mail campaigns should still play a part in car manufacturers’ marketing campaigns. Reaching and exciting a large audience is still at the core of car brands – and direct mail can do that and more. The Role of Direct Mail Marketing in…

Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About

The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. After all, consumers don’t see the packaging before making a purchase. But is that really true? How much does a product’s packaging matter? Here are three important statistics on purchasing…

The 2019 Color of the Year and its Role in Packaging

The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product.  Color plays an important role in determining emotions and influencing behavior. On a yearly basis, the Pantone Color Institute selects an annual Color of the Year, something it has done for the past two…

The Unboxing Experience: Why it Matters & How to Do It Right

The unveiling or unpacking of a product can be just as crucial as the packaging itself. The experience consumers have while unboxing a product has become so important that large retailers are focusing not just on packaging but the unboxing experience as well. In fact, the unboxing experience has become so important that there are…

The 5 Stages of Packaging You Need to Consider in the Design Process

Everything has a life cycle and this includes packaging. From the first inception of the packaging design to the moment it is opened by the consumer, every step matters. There are five separate stages that packaging goes through and each of these presents its own unique challenges. A brand’s packaging can be divided into five…

Packaging and Social Media – Is Your Packaging Instagram Worthy?

Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a chance to connect and plays a critical role in the buying decision process. Because packaging is often the very first impression that people have of your brand, it is crucial…

Color Effects in Packaging Design – 7 Stand-out Trends

One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, it is vital to get it right. The right color palette can help elevate a brand’s message while the wrong one can cause confusion and may repel consumers. Here are some…