Designing Packaging for Wearables: Using Packaging to Highlight Technology Innovations
Today, wearable technologies are rapidly gaining popularity for many consumer demographics – including adults, children, and new parents of infants. From baby wearable devices that measure temperature to health watches that track fitness goals and sleep patterns, wearable tech offers countless solutions for a diverse set of needs. Wearables are marketed as offering the best…
JohnsByrnes’ Packaging Process: From Concept to Completion
If you’ve decided to start working with a new print and packaging partner, you’re probably curious about what the printing and packaging development process looks like. It is important to know how each potential packaging partner runs their processes in order to determine what to expect. Below, JohnsByrne breaks down each step of our own…
Launching a Credit Card Welcome Kit: Do’s and Don’ts
In the financial industry, relationships are key and welcome kits are a unique way to build lifelong loyal customers. When done correctly, an engaging welcome kit can show a new customer just how much you value their loyalty. If they have recently acquired a new credit card, a welcome kit can leave a favorable impression…
Questions to Ask Before Hiring a Packaging Design Agency
Looking for guidance to help you determine the right packaging for your brand? Before hiring a packaging design agency, it is important to understand their true capabilities and expertise. Most packaging design agencies focus on various aspects of making a brand successful, such as brand identity, messaging, artwork, and more. It is important to ensure…
5 Ways Custom Cannabis Packaging Fits Your Product & Brand
Photo Credits: Fluresh Cannabis is a $6 billion, fast growing, highly competitive industry. In order to address the needs of the increasing demand for medical and recreational cannabis, new products are being developed and launched constantly. In this post, we’ll cover how brands can customize their packaging to fit their products while also creating a…
Why Brands Should Work with an ISO 9001:2015 Certified Packaging Supplier
When looking for a packaging supplier brands should consider several factors – whether the supplier is certified being one of them. ISO 9001 is a quality management system certification created by the International Organization for Standardization. These standards are specifications for products, services and systems that are used to guarantee quality, safety and efficiency. In…
Increasing the Efficiency of Your DTC Packaging – Tips from Our Packaging Experts
As more brands opt for e-commerce, it’s critical that packaging is adapted to be efficient and deliver a high-quality product to consumers’ doorsteps. According to a 2018 report from PMMI, 58% of consumers would consider purchasing from a competitor or simply refuse to purchase again if they receive a damaged or broken product. It’s no…
Is Your Packaging Certified Child-Resistant? Important Things to Look Out For
Child resistant (CR) packaging is packaging that is easy for adults to open, but is difficult for children ages 5 and under to open. Around since the 1970s, the Poison Prevent Packaging Act (16CFR Part 1700) has been a crucial factor in preventing and reducing the number of accidental poisonings in children who could ingest…
How Ecommerce Brands Can Achieve Unboxing Experiences that Rival In-Store Shelf Branding
Photo Credits: Codexbeauty According to a PMMI study, 95% of consumers report packaging significantly affects their online purchase and almost half share their experience on social media. While creating consumer engagement through packaging isn’t anything new, the growth of e-commerce is changing consumer expectations. How? Online brands can be at a disadvantage when it comes…
The Multiple Roles of Direct-to-Consumer Ecommerce Packaging— Does Yours Check all the Boxes?
Photo Credits: Aruliden Packaging is both an art and a science. There has never been a more important time for packaging than today with the mix of uses and environments where products are sold and bought. Social media platforms, such as Instagram, Facebook, and TikTok, have opened up avenues for brands large and small to…
