5 Factors that Turn Your Product Packaging Into Portable Advertising
Product packaging is one of your most valuable branding vehicles, and you can make it work harder. Unlike primary packaging that simply contains a product, secondary packaging offers marketing, brand managers and creative teams a blank canvas to send a strong message to consumers including brand promise, philosophy and values. Think of packaging as an…
Is Your Packaging Doing Double Duty?
Packaging plays a big role in a brand’s overall success, both short and long term. According to statistics, packaging drives purchases more than TV ads, reviews or recommendations from friends. While many product manufacturers may view packaging as having a single role, a product’s packaging is much more than a pretty box that holds the product….
Understanding the Packaging Production Process
Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your packaging supplier will handle the process, you may still be curious about what happens behind the scenes. Here are the key elements of the packaging production process: Consultation You want…
Incorporating a Little Holiday Spirit into Product Packaging
Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies can really convey holiday cheer with minor tweaks to their existing packaging such as temporarily changing brand colors to those of the holiday season. This is a great example of…
Holiday Direct Mail Campaign Ideas for Any Industry
Direct mail can be a powerful marketing tool during November and December for companies in just about any industry. While these physical messages stand out more than emails, it can still be a challenge to capture your audience’s attention during this busy season. However, direct mail campaigns can result in high end-of-the-year sales if you…
Is Your Packaging Experiencing an Identity Crisis?
Just like a mid-life crisis, finding the underlying reasons why your packaging is causing confusion or dissatisfaction among your consumer base can be a difficult process. If your brand has been around for a long time and has maintained the same position in the market for years, this type of crisis may sneak up on…
9 Questions to Ask Before a Packaging Refresh
Every successful packaging redesign or refresh requires careful planning and advice from an experienced packaging supplier. There are many reasons to refresh your packaging, but it’s important to ask the right questions to ensure the end result meets your brand’s needs. Here are crucial questions to ask when considering a packaging redesign: What Are We…
JohnsByrne Proud to Announce 2015 PPC Awards
At JohnsByrne, we pride ourselves in bringing innovation to the table with each and every project. Pressing the limits on what’s possible and utilizing the latest technology, we’re able to create innovative packaging; kits and more come to life. We’re honored to be recipients of 5 PPC awards this year. The Paperboard Packaging Council (PPC)…
Fast 5 Facts: Color Management
Have you ever wondered how printing suppliers achieve consistency across print runs and across multiple presses? Everyone sees color slightly differently, and certain hues may appear differently depending on the type of substrate used in printing or even the press on which a job is printed on. So how can brand managers ensure their print…
5 Signs You’re Working with an Innovative Print Vendor
As a creative or ad agency, your clients count on innovative, one-of-a-kind designs to make their direct mail campaigns or product packaging stand out among competitors in the market. However, print suppliers often can’t keep up with changes in the industry or consumer expectations. With pressure to deliver on innovation, ad and creative agencies are…
