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The Latest on Print and Packaging

Elevating Your Health & Beauty Packaging

Health and beauty manufacturers know that the product is just one part of the customer’s experience. As increasingly savvy consumers demand more of their beauty products and brands, beauty companies must work more closely with their suppliers, product developers and packaging experts to create the value their consumers demand. At JohnsByrne, we pride ourselves on…

Packaging & Selling Nutraceuticals in an Online Market

In 1989, Stephen Defelice, chairman and founder of the Foundation for Innovation in Medicine, developed the term “nutraceutical” as a way to categorize foods, beverages and supplements that provide medical or health benefits to consumers, including the prevention and treatment of disease. Today, the nutraceutical market is one of the fastest-growing markets. Consisting of functional…

How Financial Institutions can Create High Impact Loyalty-Rewards Programs

It is always smart to keep engaged with customers, and loyalty rewards programs have proven to be an effective method for cross-selling and preventing customer loss. However, the way they are used has changed in recent years. The global economic crisis has forced many bank closures and significantly reduced merchant interchange fees, bringing about new…

How Packaging Helps You Meet the 5 P’s of Marketing

If you’re looking to launch a business or improve on your existing one, a good marketing plan is essential. To create one, you’ll have to closely examine your current business practices and make the necessary changes in the direction you want. The five P’s of marketing (product, price, promotion, place and positioning) can help you…

How to Increase Open & Acquisition Rates with Innovative Printing Effects

At JohnsByrne, we are well known for our innovative, high-impact direct mail solutions. These highly decorative and structurally unique products are designed to help your programs stand out. When you need results, our team will help you get your message noticed. We serve many of the nation’s leading financial, automotive and retail companies with credit…

Why Packaging Builds Brand and Product Credibility in Online Environments

Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item being purchased by the consumer, but it’s usually hidden away inside some sort of container. While the actual product may be visible, in most cases, it’s the packaging that really…

Packaging for the Nutraceutical Market

When it comes to servicing the nutraceutical market, it’s important to understand which category your product fits into. The more you know, the better you’ll be able to shape your packaging to the targeted audience. Learn more about how to shape your packaging to reflect your brand’s image. What is Nutraceutical? An amalgamation of the…

Achieving Success in B2B and B2C Banking and Financial Marketing

The most-successful marketing techniques don’t focus on what consumers need; they focus on what consumers want. A successful credit card marketing strategy is no different. It’s more than simply calling a card “gold” or “platinum” or casting a celebrity in a commercial. We’re not saying those strategies aren’t successful, but at JohnsByrne, we know that…

Key Considerations for Developing Packaging for Your Demographic

If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a critical element for effective brand standout. Whether you’re rebranding an existing product or developing a new product launch, great packaging and structural design can give your brand the necessary visibility…

Industries with the Highest Customer Retention

Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. At JohnsByrne, we know that that relation is based on your image, and your image is our bottom line. Today’s printing and packaging industry is driven by the creative application of cutting-edge…