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The Latest on Print and Packaging

How to Use Print Coatings & Finishes to Highlight the Best Attributes of Your Packaging

Print coatings and finishes are the “little black dress” of packaging. Just like little black dresses, print coatings and finishes help complete the package, and also offer a wide versatility for dressing up or dressing down your packaging. While packaging designers have options for a variety of coatings, finishes and varnishes, the challenge is to…

Considering Exotic Printing Substrates? Read this First.

Exotic substrates can instantly take packaging from ordinary to the next level. They not only add a unique touch to your packaging, but they also add instant appeal and a touch of luxury that is hard for standard, untreated substrates like paperboard to achieve. Their exotic nature alone makes any packaging, be it a rigid…

6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits

Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as their marketing message. When it comes to the spirits industry, value-added-packaging (VAP) is central to driving sales. Packaging designers and engineers are constantly challenged to create promotional packaging designs that…

The Art of Creating a Custom Sales Launch Kit

“Don’t judge a book by its cover.” We’ve all heard this idiom before. While this may be true for a book, it’s definitely not the case when it comes to sales launch kits. Potential clients will judge your kit by its cover. A well-designed sales launch kit excites sales teams, retailers and potential clients. It…

Perfecting the Acquisition Direct Mail Piece

Direct mail is one of the most successful marketing methods to reach new customers. However, not every direct mail piece has the same potential. Direct mail campaigns require strategic offers, planning and the ultimate design to impress and influence the right behavior from your recipients. Industries across the board can utilize direct mail pieces to…

Dissecting Nutraceutical Packaging

With the growing popularity of health awareness, the nutraceutical market is in high demand. A hybrid of nutrition and pharmaceuticals, the nutraceutical market provides more health-conscious solutions for consumers. Whether it’s a function food or beverage, dietary supplements or nutri-cosmetics, nutraceuticals are popular and in high demand. Due to nutraceauticals being a relatively new phenomena…

Fast 5 Facts on Presses

From their earliest beginnings, printing presses have revolutionized the world. Take Gutenberg’s first press. The simple invention of movable type led to the first mass production of books in Europe. Today’s printing presses are, of course, much more advanced. Still, they continue to revolutionize the way we think of print. Here are 5 facts about…

Increase Member Loyalty with High Impact Loyalty Kits and Direct Mail

Research after research says that it’s easier (and less costly) to get more sales from existing clients than acquiring new ones. Building brand loyalty is key to driving more sales from existing customers and growing your brand well beyond existing customers. Direct mail loyalty kits are ideal for touching existing customers and making them feel…

From Ordinary to Extraordinary: Enhancing the Folding Carton

Although a folding carton is a commonly used packaging option for the health and beauty industry, no two cartons are alike. While they all share the same foundational structure, successful folding cartons must adequately educate, convey value, and deliver on brand promise. But how can a humble paperboard or plastic carton be transformed from ordinary…

An Inside Look at TV Land’s “Younger” Press Kit

“Younger, ” a TV comedy first aired on March 31, 2015 on TV Land, follows a 40-year old Liza, a single-mom trying to re-enter the workforce. Finding it difficult to enter the workforce at 40, Liza decides to pass as a 26 year old to land the job of her dreams. While getting the job…