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The Latest on Print and Packaging

Bridging the Gap Between Function and Innovation in Product Packaging

When it comes to producing product packaging, brands are constantly looking for ways to innovate their packaging. At the same time, there is a pull toward functionality and practicality. The dilemma of innovation vs. function often leads brands to go toward extremes. On one end, brands may choose to design innovative, one-of-a-kind, never seen, unexpected…

Fast 5 Facts: Die Cutting

Die cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to letters, die cutting draws attention to the dimensional nature of the piece and the character of the substrate itself. In today’s Fast 5 Facts we’ll learn some unique characteristics of…

Winning the Balancing Act Between Cost and Innovation-The Agency Civil War

Creative, Design and Ad agencies are tasked with creating new direct mail campaigns or designing packaging that is fresh, memorable and innovative–something that no one else has done before. However, at the same time, budgets are rigid. This can often lead to internal struggles and a ‘civil war’ between creative, design  and buying teams  who fundamentally…

Meeting Today’s Consumer Demands through Packaging

What goes into a successful consumer packaging strategy? Heritage and authenticity are just two of the factors that brands consider extremely important to connect with a community of advocates and target consumers. While acknowledging your brand’s roots is important, staying too close to one specific look and feel or holding onto elements of an outdated…

B2B vs. B2C Financial Direct Mail Offers: What to Consider

If you’re a financial institution, you already have a clear understanding of the different needs that a business-to-business customer has compared to a business-to-consumer client. However, this distinction doesn’t always translate well to direct mail, and the lines between these two target audiences may blur sometimes. Creating an effective, impactful direct mail offer for a…

Making Your Consumer Product Your Best Asset Through Packaging

Many different elements factor into a successful branding strategy. While catchy slogans and engaging advertising campaigns can help catch the attention of consumers, a brand’s true measure of success comes from the quality of its product. With this in mind, how can a packaging design support your product’s role as your best brand asset? Why…

Is Your Packaging Design Disruptive?

Disruptors can change the market and make major gains in share. Brands like Uber and Airbnb have disrupted their industries and changed how consumers feel about what kinds of products and services are possible. In sectors with a great deal of competition and stagnant prices, disruptors can enter the market and carve out a truly…

5 Things to Avoid when Redesigning Your Product Packaging

Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a result of drastic shifts in your product strategy, you need visual unification between different products or product lines, sales performance demands, expansion into new markets, or current design is dated…

The Top 5 Direct Mail Mistakes to Avoid

Direct mail is a highly relevant marketing channel for many industries, but you can’t just create a campaign and bombard customers’ mailboxes with little thought. All the elements of a direct mail campaign need to work together in harmony to be truly effective and strike the right chord with your audience. With more than 50…

Using Packaging to Create Brand Authenticity

Your brand is unique and you want to share this with your customers. As shopping habits have changed and consumers have more access to information on the Internet, many people seek out brands that are authentic and genuine at every interaction. Packaging is a way to convey a sense of authenticity when consumers encounter your…

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