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The Latest on Print and Packaging

5 Retail Holiday Packaging Ideas to Consider for 2015

For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing…

From Idea to Reality: A Look at Specialty Packaging Creation

Consumers aren’t often aware of how much work goes into creating compelling packaging that attracts attention and sells. Some companies may also have been misinformed when it comes to bringing a product to market and developing compelling packaging. The mistake is often rooted in a misunderstanding of how to take a basic idea and turn…

Top 10 Substrates, Finishes, and Coating Effects that Make a Statement

Differentiating your product and brand in a crowded landscape of other similar offerings is challenging, to say the least. While it takes a great deal of research, planning, and precise implementation to be effective, there are certain ways to boost the likelihood of successfully making an impact on your product packaging or print solution. This…

Printing and Packaging Terms to Know: Part 1

While certain terms in the business world carry a universal meaning or definition, others are industry-specific. When multiple teams from across various industries consult on a project as important as custom packaging, the potential of confusion and miscommunication may happen if you’re not using the terminology correctly. It’s important to understand the key terminology and…

A Behind the Scenes Look at Press and Finishing Effects

When creating customized print and packaging solutions, every aspect must be carefully considered, analyzed and reviewed based on the perceived value it adds to the associated brand or product. Whether it’s a point-of-sale display, product packaging, high-impact direct mail or any other physical marketing tool, success is in the finer details. Pressing the Limits One…

How to Create Multisensory Customized Packaging that Appeals to Customers

When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into account everything from the way it looks, feels and sounds; in some cases that even means how it tastes and smells. Beyond the actual product, are you thinking about packaging…

Postal Regulations: Things You Need to Know for Your Direct Mail Projects

There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking at the entirety of the campaign can be overwhelming. One area that requires careful attention to detail is direct mailings. Having a printing and packaging provider who is knowledgeable with…

Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs

Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. While some anxieties are inevitable, it is possible to prepare for the unknown and be ready to handle any situation that occurs during your product launch.   Thinking Outside the…

Striking the Balance Between Cost and Innovation

It’s an age-old dilemma that’s plagued businesses in emerging markets and established industries alike for many years. How do you strike a balance between cost and innovation without compromising what your brand stands for and what product you produce? On the one hand, you can seek out top technology, ideas and talent for a premium…

Tips for Creative Health & Beauty Product Packaging

  In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department store; it’s easy to see how competitive the fight for packaging supremacy can be. Health and beauty companies want to understand how to produce fresh, aesthetically pleasing packaging. It’s important…