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The Latest on Print and Packaging

Creating Effective Interactive In-Store Displays

In-store displays are your silent salespeople in the retail environment. In-store displays are much more than a vessel to hold your product. They serve an important role in marketing your product and strengthening your brand loyalty among your consumers. A well-conceived in-store display has four major functions: Grab customers’ attention Engage customers Entertain customers Educate…

Color Matching’s Role Creating Consistent Print Projects

Color consistency is a vital requirement for print providers to achieve from the proofing stage to on-press color management. When evaluating your printing project for color matching and consistency, it’s important to understand the basics of what the G7 standard requires. Working with a G7 Master Qualified company, like JohnsByrne, allows less room for error…

Direct Mail Marketing Success with Dimensional Pieces

There is a growing myth that direct mail marketing is a thing of the past and that the new generation of marketing is all digital. While digital strategies are certainly effective and have become more widely used, direct mail is certainly not dead. According to the Direct Marketing Association (DMA), direct mail that engages recipients…

In-Line Press Technology as a Cost Effective Solution to Innovation

Most of our clients are looking for new print innovation. The need for advancement in printing is often followed by the thought that a great idea will cost too much or that it can’t be done on press. JohnsByrne understands that this is a very real dilemma facing clients daily, which is why we developed…

Fulfillment and Welcome Kit Packaging That Delivers

High-end companies that deliver quality products and services often use fulfillment luxury packaging to set their brands apart. Whether its fulfillment kits—including product launch kits—sales kits or promotional kits, JohnsByrne’s end-to-end services can provide every type of fulfillment kit you need, with high-quality, imaginative and interactive structural designs, and expedient turnaround times. Welcome kits are…

Using Innovative Packaging Design to Market Spirits

Suppliers, retailers and marketing gurus are beginning to understand the impact a successful packaging design has on a company’s market share, brand and sales. According to a recent study, shoppers purchasing beverages spend two-thirds of their time processing the visual aspects of the product. Because the market is saturated with new wineries and spirit manufacturers,…

Maximizing Your Provider’s Structural Design Capabilities

When you’re looking to create attention-grabbing promotional packaging for your product, you’re looking for something unique. You want your product to jump off the shelf when a potential customer looks at it and a unique packaging structure is key to making that happen. It is important to make sure that your printing or packaging supplier…

Press384: The Back Story

Press384 is an inspiration that derived from a concept as JohnsByrne became more deeply involved with packaging. It’s a byproduct of years of leading and creating innovative solutions for our clients in the marketplace. JohnsByrne performs, invests, and grows through the motivation of just one word—innovation. The Whiteboard: The Spark of Breakthrough Technology. It was…

Creative Packaging that Inspired in 2014

To create, you must first be inspired. Inspiration can come in many forms and it often arrives when you least expect it. As JohnsByrne, we like to draw inspiration in as many forms and from as many places as possible. Sometimes that means looking outside “the box” to appreciate where creativity can take you. From…

Printing and Packaging Terms to Know, Part 2: Coatings and Varnishes

Many clients don’t realize just how many options they have when it comes to printing. The possibilities are virtually limitless when you choose a company that has advanced printing equipment and a skilled printing team. One way to create more memorable and unique effects is to use and combine different varnishes and coatings. But how…

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