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The Latest on Print and Packaging

In-Store Promotional Kits and Displays: 5 Things to Consider

In-store promotional kits provide a way to speak to consumers in a unique way, while browsing the store environment. How many times have you walked into a store and stopped by a promotional display to check out the product being offered, or even pick up a promotional package? Even if the promotion doesn’t directly lead…

Press384 Official Launch Date on Jan. 20th

After months of  promoting, educating, and anticipation our new 15-unit press, Press384 was officially launched on Tuesday, January 20th, 2015 with the Press Go launch party.  Starting from the PressWatch series, we’ve watched the installation process of the Heidelberg press (Press384) move rapidly—and now, it’s time for our customers Press GO!! The Meaning Behind the Name…

Leading Practices for Developing Sustainable Packaging

Sustainable practices in businesses provide many benefits to a company. It can provide a positive marketing selling point to consumers, especially those who support the going-green trend. Over time, sustainable practices will become money and energy saving investments for companies, some with goals of becoming a completely waste-free organization. Choosing sustainable packaging is a great…

5 Ways to Prevent Anti-Diversion and Counterfeiting of Products/Packaging

The threat of diversion or counterfeiting of products is a major concern for product manufacturers. Diversion occurs when the manufacturer’s product is sold through or by an unauthorized seller or channel. Another growing concern is counterfeiting of the manufacturer’s product and its packaging. For consumers, the only safe way to avoid counterfeited and potentially unsafe…

Unique Packaging Solutions for Wearable Electronics

From smart watches to fitness trackers, wearable electronics are becoming the norm rather than the exception. With more wearable technology on the market, branding through packaging is an innovative way to differentiate a product from the competition. The New Revolution The number of new wearable gadgets seems to grow larger with every holiday season. Some…

G7 Certification and Color Matching: What Do I Need to Know?

When you partner with a printer for a large print order, you expect the printing quality you receive to be consistent and precise. Having an order of 1,000 direct mail kits with an inconsistent background hue will make your order appear unprofessional and call into question the quality of your end products. As part of…

Limited Edition Packaging that Stands Out

When it is labeled as limited edition, a product gains a leg up on the competition. Limited edition items imply specialty, limited supplies, and unique product or packaging attributes. Limited editions are also perceived as more valuable than regular edition counterparts. Creating visually appealing limited edition packaging can enhance the product experience and encourage sales…

As Seen on Ellen: eBay’s 5-Piece Accordion Style Gift Card Holder

This year, on the 6th day of her show’s special, featuring “12 Days of Giveaways,” Ellen DeGeneres gave different gift cards to each member of her audience. Among these gift cards were eBay’s accordion style gift card set, produced by JohnsByrne. The eBay gift cards were part of a unique five-piece gift card holder, designed…

5 Retail Holiday Packaging Ideas to Consider for 2015

For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing custom options, you can create a long-lasting, memorable encounter for your customer base, encouraging them to cross off an item from their gift list with your product. Whether it’s changing…

From Idea to Reality: A Look at Specialty Packaging Creation

Consumers aren’t often aware of how much work goes into creating compelling packaging that attracts attention and sells. Some companies may also have been misinformed when it comes to bringing a product to market and developing compelling packaging. The mistake is often rooted in a misunderstanding of how to take a basic idea and turn…

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