Top 10 Substrates, Finishes, and Coating Effects that Make a Statement
Differentiating your product and brand in a crowded landscape of other similar offerings is challenging, to say the least. While it takes a great deal of research, planning, and precise implementation to be effective, there are certain ways to boost the likelihood of successfully making an impact on your product packaging or print solution. This…
Printing and Packaging Terms to Know: Part 1
While certain terms in the business world carry a universal meaning or definition, others are industry-specific. When multiple teams from across various industries consult on a project as important as custom packaging, the potential of confusion and miscommunication may happen if you’re not using the terminology correctly. It’s important to understand the key terminology and…
A Behind the Scenes Look at Press and Finishing Effects
When creating customized print and packaging solutions, every aspect must be carefully considered, analyzed and reviewed based on the perceived value it adds to the associated brand or product. Whether it’s a point-of-sale display, product packaging, high-impact direct mail or any other physical marketing tool, success is in the finer details. Pressing the Limits One…
How to Create Multisensory Customized Packaging that Appeals to Customers
When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into account everything from the way it looks, feels and sounds; in some cases that even means how it tastes and smells. Beyond the actual product, are you thinking about packaging…
Postal Regulations: Things You Need to Know for Your Direct Mail Projects
There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking at the entirety of the campaign can be overwhelming. One area that requires careful attention to detail is direct mailings. Having a printing and packaging provider who is knowledgeable with…
Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs
Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. While some anxieties are inevitable, it is possible to prepare for the unknown and be ready to handle any situation that occurs during your product launch. Thinking Outside the…
Striking the Balance Between Cost and Innovation
It’s an age-old dilemma that’s plagued businesses in emerging markets and established industries alike for many years. How do you strike a balance between cost and innovation without compromising what your brand stands for and what product you produce? On the one hand, you can seek out top technology, ideas and talent for a premium…
Tips for Creative Health & Beauty Product Packaging
In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department store; it’s easy to see how competitive the fight for packaging supremacy can be. Health and beauty companies want to understand how to produce fresh, aesthetically pleasing packaging. It’s important…
How to Create Stunning Retail Store Displays
You may already be aware that a high percentage of in-store buying decisions are made on the spot, but you may not fully understand how to take advantage of creating effective point-of-sale displays and unique retail signage for your own products. Thankfully, with the assistance of an experienced POP/POS retail display provider, you can unlock…
4 Ways Specialty Packaging Design Can Press the Limits
In the world of marketing and advertising, pressing the limits is part of the game. Every successful brand, company and product can challenge the norm from time to time in a safe and effective way. While it may sound counterintuitive, there are ways to make it work. Let’s take a look at four ways products…
