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The Latest on Print and Packaging

Designing for Millennials – Tips for Making Your Packaging Resonate

The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any industry. Winning over millennials and retaining them as loyal customers requires a concentrated effort. The process of building loyalty starts with designing a product that communicates and resonates with this…

10 Critical Questions to Ask Before Starting Your Packaging Design Journey

Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on that buying decision. The right packaging will yield long-term, loyal customers. The wrong packaging can mean low sales and potential losses. Therefore, it is vital for all brands to design…

Medical Marijuana Packaging — Cannabis Packaging Designs for Many Different Products

As a growing number of states continue to legalize marijuana for both medical and recreational purposes, more innovations in medical marijuana packaging are coming to the market. Dispensaries, extractors, and growers of these products now have plenty of packaging options to stand out among the competition and appeal to consumers.

A Guide to Using Metallics in Packaging

Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause your product to be a real standout from the rest on loaded retail shelves. Metallics, when applied with advanced printing techniques, can significantly ramp up sales. Metallics: The Tie-Breaker. When…

How Your Packaging’s Visuals Impact Consumers

In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice Eiseman, Executive Director of the Pantone Color Institute. With the public at large now more accustomed to clicking on icons when exploring concepts or following directions, we live in a…

Cannabis Packaging Must-Haves for the Luxury-Driven High-End Consumer

As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a high-end consumer who is looking for a premium product. High-end consumers are not just looking for better quality products, but also look for products that have a similar premium appeal….

Packaging a Lifestyle – Not Just a Product

A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, moral standards, attitudes, habits—in short, every aspect of a person’s life. Packaging can be experiential, drawing the eye of the consumer, drawn to textures, experiential elements, colors and structure, and…

3 Ways to Use Gradients in Packaging Design

Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually any type of retail outlet, he or she expects to be able to spot a product or product line by the packaging your marketing team undoubtedly worked hard to develop—packaging…

Experts Talk: Tips for Reducing Packaging Costs

Every company looks for ways to reduce costs, especially when it comes to the manufacturing of the product, with every detail investigated. One thing that frequently gets overlooked is reducing the costs of packaging, but there are ways this can be accomplished without sacrificing design, branding or the protection and safety of the product. Plan…

JohnsByrne Achieves PEFC Certification

JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we recognize the importance of responsible management for the raw materials of our trade. Without proper stewardship of the forests, sustainability is threatened, putting at risk the many environmental, social and…