Color Matching – How to Precision
It is important for print and packaging providers to take every measure possible to get color-matching right across your packaging. The consistency of color is critical across a brand, and can both negatively and positively impact your brand, depending on the quality of the outcome. JohnsByrne explains why color matching is vital to a brand’s…
Differentiating Multiple SKUs Within a Brand Family
Many brands create multiple product lines, giving consumers a wider range of products to choose from, as well as giving consumers an opportunity to find a product tailored to their more specific needs. For example, a skincare company may create a skincare line with unique products used to target different skin types. A successful packaging…
Seasonal Packaging: Customizing Your Packaging for The Seasons
Photo Credits: Paper Specs Seasonal packaging is a great way for brands to create a fresh new look, as well as gain relevance for the respective time of year, both of which helps attract loyal and new consumers. Although not all promotional trends are suitable for all products or brands, using seasonal packaging when applicable…
Onshoring Your Packaging? What to Look for In a Domestic Printer
It’s no question that the recent pandemic has sparked the conversation around onshoring suppliers. Faced with closed countries longer processing timeframes and requirements, many companies have felt the impact of working with non-domestic suppliers. The fact is that today, consumers want products that are very customized, high-quality and delivered on-time. In order to meet those…
How to Approach Your Structural Design Project
A structural packaging design is an extremely effective way to make your packaging and your product stand out amongst your competitors. However, not all structural packaging designs are created equal. So, what sets apart a great structural packaging design from structured packaging that is just okay? The answer is that there are several important steps…
Structured Packaging – Adding Value & Avoiding Commoditized Packaging
Photo Credits: Wisconsin Hemp When a business is in a highly competitive market, it is imperative that their product stands out to consumers. An excellent packaging design is a great way to grab a consumer’s attention. So, how do brands create packaging that is memorable and high quality? Creating a high-quality structural packaging design is very…
Creating Effective Packaging for Marketing and Sales Kits
Creating marketing and sales kits is a very effective way to promote your business. These kits are typically used by your sales team to help show potential customers what your business is about, as well as the benefits that your product or service offers. To create a memorable sales and marketing kit, your brand must…
Clean Beauty Packaging: 5 Must Haves
Photo Credits: Tata Harper Skincare In a society where the beauty industry is largely unregulated, consumers are wary to put products with potentially harmful ingredients on their faces. They want products they can trust, made without toxic ingredients – hence the upward trend in clean beauty today. Clean beauty products contain non-toxic ingredients that are proven…
Sustainable Packaging Materials – Your Guide to More Eco Friendly Packaging
Today, more and more consumers – especially millennials – say they want brands that create sustainable and environmentally-responsible products. Therefore, creating a sustainable product not only benefits the planet, but entices consumers to your brand and helps to create brand loyalty. One of the most effective ways to make your packaging eco-friendly is to use…
How to Create Effective Direct to Consumer Packaging
Direct to consumer is exactly as it sounds – it is packaging for products that are marketed and distributed directly to customers without the use of middlemen, such as third-party retailers or wholesalers. By taking this approach, direct to consumer brands can reduce costs, interact directly with consumers, and create an easy and efficient buying…
