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The Latest on Print and Packaging

Cannabis for Skincare: How to Package this Trending Health & Beauty Ingredient

The health and beauty market is a multi-billion dollar industry. Every year, millions of people purchase new products that will help them to look better. Topping the charts at some of the most purchased products annually are skincare creams, oils, and lotions. Both men and women have seen a resurgence of new brands creating new…

Elevating Your Brand with a Multi-Sensory Packaging Experience

Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the way until your consumer unboxes and experiences the product itself. Are you focused solely on designing packaging that looks great? Or are you also incorporating other senses – touch, smell,…

What’s the Cost of Luxury Packaging?

With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. As long as it protects the product reasonably well, why not get by with commodity packaging? Luxury custom packaging, on the other hand, is uniquely tailored to fit your product….

Lenticular Printing 101: What, How, and More

What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is actually an optical illusion. By covering images with plastic sheets of tiny lenses, printers allow the eye to view alternating sections of multiple images simultaneously. This creates a sense of…

Specialty Packaging for Wineries

Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away from other brands sharing shelf space. For wines that are sold primarily in liquor or grocery stores, the label is the significant factor. This is particularly true for the huge…

3 Packaging Design Secrets that Make for Smooth Manufacturing

Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are planning a new product launch or a special promotion, losing production time on the packaging end can seriously affect your scheduling and in the end, be very costly. More than…

Color of the Year? How to Use It to Create Packaging

Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe best defines the “global zeitgeist”—“zeitgeist” being the mood or spirit of a particular time period. The influences they examine range from art, entertainment, fashion and social media platforms to technology,…

Creating Packaging for Multi-SKU Lines

Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your overall brand message, what features of the product you want to highlight, and many more. An added challenge is presented when developing packaging for a product line containing multiple SKUs,…

Not All Packaging Is Created Equal

In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client to see and understand the structural design concepts of the packaging. White comps are an effective medium to not only bring a client’s ideas or specifications to life, but also…

Packaging Trend: Shape & Die-Cutting

Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create eye-catching decorative effects in packaging. What many don’t realize is that precision die cutting is another tool that can be used to make your product stand out. Die-cutting is a…