The 2019 Color of the Year and its Role in Packaging
The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product. Color plays an important role in determining emotions and influencing behavior. On a yearly basis, the Pantone Color Institute selects an annual Color of the Year, something it has done for the past two…
The Unboxing Experience: Why it Matters & How to Do It Right
The unveiling or unpacking of a product can be just as crucial as the packaging itself. The experience consumers have while unboxing a product has become so important that large retailers are focusing not just on packaging but the unboxing experience as well. In fact, the unboxing experience has become so important that there are…
The 5 Stages of Packaging You Need to Consider in the Design Process
Everything has a life cycle and this includes packaging. From the first inception of the packaging design to the moment it is opened by the consumer, every step matters. There are five separate stages that packaging goes through and each of these presents its own unique challenges. A brand’s packaging can be divided into five…
Packaging and Social Media – Is Your Packaging Instagram Worthy?
Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a chance to connect and plays a critical role in the buying decision process. Because packaging is often the very first impression that people have of your brand, it is crucial…
Color Effects in Packaging Design – 7 Stand-out Trends
One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, it is vital to get it right. The right color palette can help elevate a brand’s message while the wrong one can cause confusion and may repel consumers. Here are some…
Designing for Millennials – Tips for Making Your Packaging Resonate
The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any industry. Winning over millennials and retaining them as loyal customers requires a concentrated effort. The process of building loyalty starts with designing a product that communicates and resonates with this…
10 Critical Questions to Ask Before Starting Your Packaging Design Journey
Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on that buying decision. The right packaging will yield long-term, loyal customers. The wrong packaging can mean low sales and potential losses. Therefore, it is vital for all brands to design…
Medical Marijuana Packaging — Cannabis Packaging Designs for Many Different Products
As a growing number of states continue to legalize marijuana for both medical and recreational purposes, more innovations in medical marijuana packaging are coming to the market. Dispensaries, extractors, and growers of these products now have plenty of packaging options to stand out among the competition and appeal to consumers.
A Guide to Using Metallics in Packaging
Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause your product to be a real standout from the rest on loaded retail shelves. Metallics, when applied with advanced printing techniques, can significantly ramp up sales. Metallics: The Tie-Breaker. When…
How Your Packaging’s Visuals Impact Consumers
In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice Eiseman, Executive Director of the Pantone Color Institute. With the public at large now more accustomed to clicking on icons when exploring concepts or following directions, we live in a…
