Cannabis Packaging Must-Haves for the Luxury-Driven High-End Consumer
As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a high-end consumer who is looking for a premium product. High-end consumers are not just looking for better quality products, but also look for products that have a similar premium appeal….
Packaging a Lifestyle – Not Just a Product
A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, moral standards, attitudes, habits—in short, every aspect of a person’s life. Packaging can be experiential, drawing the eye of the consumer, drawn to textures, experiential elements, colors and structure, and…
3 Ways to Use Gradients in Packaging Design
Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually any type of retail outlet, he or she expects to be able to spot a product or product line by the packaging your marketing team undoubtedly worked hard to develop—packaging…
Experts Talk: Tips for Reducing Packaging Costs
Every company looks for ways to reduce costs, especially when it comes to the manufacturing of the product, with every detail investigated. One thing that frequently gets overlooked is reducing the costs of packaging, but there are ways this can be accomplished without sacrificing design, branding or the protection and safety of the product. Plan…
JohnsByrne Achieves PEFC Certification
JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we recognize the importance of responsible management for the raw materials of our trade. Without proper stewardship of the forests, sustainability is threatened, putting at risk the many environmental, social and…
5 Luxury Packaging High-End Looks Every Designer Needs to Know
Luxury brands are identified by much more than a higher price point. By the use of high-end materials and finishes, fine workmanship, special development and manufacturing methods, luxury packaging signals sumptuous living, refinement, superior quality, and exclusivity. WHY HIGH-END, LUXURY PACKAGING? Luxury beyond the standards of a necessity can move any product to a higher…
How Packaging Structures Influence Consumer Behavior
Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, and at JohnsByrne, we have taken packaging forms to a new level. Packaging Shape: The Psychology Consumers want a positive experience in both primary and secondary packaging. Heavily-subscribed YouTube channels…
Creating the “Natural” Packaging Look – 5 Methods Explained
Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can increase interest and sales by presenting their products in packaging that communicates to consumers attracted to a simpler, organic look. These natural packaging designs can be created with several methods….
Packaging Industry Trends for 2019
Packaging is an ever-evolving industry, shifting to match what attracts consumers in the current culture. The emerging packaging industry trends for 2019 that will be seen in a wide range of products, including health and beauty, distilled spirits, cannabis, and consumer electronics include: Bold, Saturated Colors The science behind the human response to color plays…
Winning the holiday Game – 2018 Holiday Packages that Shine
The holidays – a festive season, and more lucrative for manufacturers who offer their products in holiday-themed packaging. Detailed structuring with bright and attractive finishes will attract shoppers scanning the shelves. Holiday product packaging is a specialty art, and the team at JohnsByrne can help you present your product in a holiday-themed package that draws…
