Blog

The Latest on Print and Packaging

JohnsByrne North American Paperboard Packaging Competition Awards for 2016

Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of several PPC awards in 2016, including: Judge’s Award – Casamigos Tequila Folding Carton Presenting a new high-end tequila on the market – even if you are George Clooney and his…

Innovations in Direct Mail that are Changing the Playing Field for Marketers

The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures to incorporating specialty 3D or interactive features, innovation in the direct mail industry continues to push the limits on what’s possible. Let’s explore some of the latest direct mail innovations…

Graphic Packaging Customers Will Love

While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of customer acquisition. These bold graphic designs, which incorporate a variety of specialty print effects and finishes, are redefining the way brands think about packaging designs. In this post, we feature…

Why Color Matters in Direct Mail

Successful direct mail campaigns rely on a variety of elements to drive open rates and response rates. Multiple studies, however, have identified color as playing a critical role in increasing the success of a direct mail campaign. When white is out the window, what can color do for your next direct mail campaign? Color is…

Innovation in Action: Casamigos’ Spirits Packaging

One thing that is constant in the luxury folding carton market is change. New and emerging brands are constantly hitting the competitive spirits market and their challenge is how to break in and get noticed. Casamigos, founded by longtime friends George Clooney and Rande Gerber, had an idea to make the “best-tasting, smoothest tequila around”,…

3 Reasons to Be Thankful for Your Packaging Supplier

Thanksgiving is right around the corner, so take the time to consider the value your packaging supplier delivers to you in your branding efforts. Since packaging designs play a key role in branding and marketing strategies, many companies view their packaging partners as an instrumental part of their success. Here are some reasons to be…

Fast 5 Facts: Folding and Gluing

Folding and gluing is what ultimately brings a packaging design together. Understanding the different stages of packaging development is useful for creating successful designs. In addition to adhesives, brand managers need to understand how different folds end up creating a specific packaging design. Here are five facts about folding and gluing for packaging designs: 1….

Product Packaging Nightmares (That Could Happen to You)

When working on your product packaging, there are often blind spots that can make one little aspect of your packaging project become a nightmare. Having a full perspective your packaging project, from start to finish, is critical for spotting these blind spots along the way. Missing these blind spots can completely derail your packaging project…

Designing Packaging for the Luxury Market

It’s no secret that luxury goods stand above the rest. Through strategic positioning, luxury brands demand attention and are coveted for their often extravagant and lavish packaging designs. Not only is the right packaging critical for driving sales, but it also communicates the history and story. How can this be communicated in packaging? Whether it’s…

JohnsByrne Wins 2015 Gold Ink Awards

JohnsByrne is known for being a leader and innovator in the printing world, and we’re proud to announce we have been awarded Silver Gold Ink award in the dimensional printing category for our health and beauty direct mail piece, ‘The Things We Do for Beauty’. In addition, JohnsByrne was awarded Bronze in the media kit…