Product Packaging Nightmares (That Could Happen to You)
When working on your product packaging, there are often blind spots that can make one little aspect of your packaging project become a nightmare. Having a full perspective your packaging project, from start to finish, is critical for spotting these blind spots along the way. Missing these blind spots can completely derail your packaging project…
Designing Packaging for the Luxury Market
It’s no secret that luxury goods stand above the rest. Through strategic positioning, luxury brands demand attention and are coveted for their often extravagant and lavish packaging designs. Not only is the right packaging critical for driving sales, but it also communicates the history and story. How can this be communicated in packaging? Whether it’s…
JohnsByrne Wins 2015 Gold Ink Awards
JohnsByrne is known for being a leader and innovator in the printing world, and we’re proud to announce we have been awarded Silver Gold Ink award in the dimensional printing category for our health and beauty direct mail piece, ‘The Things We Do for Beauty’. In addition, JohnsByrne was awarded Bronze in the media kit…
6 Questions to Ask Before Switching Packaging or Direct Mail Suppliers
If you’re considering a new packaging or direct mail supplier, there’s plenty that needs to be addressed. Processes, fit, capabilities, cost; the list goes on. Even when all of these align, it’s important to ask key questions to help you determine if a packaging supplier will be a good partner for the long run. As an agency or…
Acquisition Mailers – Is Your Creative Aligned with Your Test Strategy and Offer?
Acquisition campaigns are critical for any company or industry. Not only do they increase your customer base, but they also serve as the first introduction of your brand to a wide audience. Ensuring that all elements of your acquisition campaign are present and validated through testing is key to a successful acquisition campaign. When it…
6 Considerations for Developing Compelling Nutraceutical Packaging
The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of “nutrition” and “pharmaceutical,” is defined through three different categories: functional food and beverage, dietary supplements and nutricosmetics. Medical-grade anti-wrinkle topical creams or special-dietary supplements are two popular forms of nutraceuticals….
4 Questions to Ask when Planning Your Promotional Packaging
One of the most compelling ways to incorporate inventive product packaging is in promotional items. Giveaways, gifts and other promotional products are meant to increase goodwill with potential and current customers and raise a brand’s stature among its competitors. As such, the packaging of these items plays an important role in recipients’ perceptions of their…
5 Benefits of Clear Plastic Folding Carton Designs
When choosing packaging for a product, companies must take several factors into consideration. One of these is how to display their item within a package. When seeking to highlight the quality, appearance, or other attributes of a product, clear plastic substrates are the go-to material for manufacturers. Far more sophisticated and varied than when they…
