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The Latest on Print and Packaging

6 Questions to Ask Before Switching Packaging or Direct Mail Suppliers

If you’re considering a new packaging or direct mail supplier, there’s plenty that needs to be addressed. Processes, fit, capabilities, cost; the list goes on. Even when all of these align, it’s important to ask key questions to help you determine if a packaging supplier will be a good partner for the long run. As an agency or…

Acquisition Mailers – Is Your Creative Aligned with Your Test Strategy and Offer?

Acquisition campaigns are critical for any company or industry. Not only do they increase your customer base, but they also serve as the first introduction of your brand to a wide audience. Ensuring that all elements of your acquisition campaign are present and validated through testing is key to a successful acquisition campaign. When it…

6 Considerations for Developing Compelling Nutraceutical Packaging

The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of “nutrition” and “pharmaceutical,” is defined through three different categories: functional food and beverage, dietary supplements and nutricosmetics. Medical-grade anti-wrinkle topical creams or special-dietary supplements are two popular forms of nutraceuticals….

4 Questions to Ask when Planning Your Promotional Packaging

One of the most compelling ways to incorporate inventive product packaging is in promotional items. Giveaways, gifts and other promotional products are meant to increase goodwill with potential and current customers and raise a brand’s stature among its competitors. As such, the packaging of these items plays an important role in recipients’ perceptions of their…

5 Benefits of Clear Plastic Folding Carton Designs

When choosing packaging for a product, companies must take several factors into consideration. One of these is how to display their item within a package. When seeking to highlight the quality, appearance, or other attributes of a product, clear plastic substrates are the go-to material for manufacturers. Far more sophisticated and varied than when they…