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The Latest on Print and Packaging

Packaging a Lifestyle – Not Just a Product

A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, moral standards, attitudes, habits—in short, every aspect of a person’s life. Packaging can be experiential, drawing the eye of the consumer, drawn to textures, experiential elements, colors and structure, and…

JohnsByrne Achieves PEFC Certification

JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we recognize the importance of responsible management for the raw materials of our trade. Without proper stewardship of the forests, sustainability is threatened, putting at risk the many environmental, social and…

Creating the “Natural” Packaging Look – 5 Methods Explained

Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can increase interest and sales by presenting their products in packaging that communicates to consumers attracted to a simpler, organic look. These natural packaging designs can be created with several methods….

Winning the holiday Game – 2018 Holiday Packages that Shine

The holidays – a festive season, and more lucrative for manufacturers who offer their products in holiday-themed packaging. Detailed structuring with bright and attractive finishes will attract shoppers scanning the shelves. Holiday product packaging is a specialty art, and the team at JohnsByrne can help you present your product in a holiday-themed package that draws…

JohnsByrne North American Paperboard Packaging Competition Awards for 2018

The PPC (Paperboard Packaging Council) presents awards for the most outstanding innovations in the packaging industry. Numerous entries are made every year and only the best, most innovative, and most visually appealing are awarded. Once again, in 2018, JohnsByrne is the recipient of the “Paperboard Package of the Year” for their work on the Decemberists…

How to Target Specific Markets with Packaging

Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing their focus to a specific market boosts revenue and makes the most of every dollar they spend. Market research and a winning outreach strategy lay the foundation here. Packaging can…

JohnsByrne Wins 6 Paperboard Packaging Council Awards

Each year, the Paperboard Packaging Council (PPC) issues awards to standouts in the packaging industry. The competition is the premier competition for packaging manufacturers, with categories that include everything from concept and design to performance and shelf appeal of the carton. JohnsByrne is thankful to work with great customers looking to press the limits on…

How Packaging Influences Consumer Behavior

In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, all competing for consumer attention. In most cases, a typical 30-minute shopping session is all the time companies have to attract, excite, establish value, and sell their product. With so…

JohnsByrne North American Paperboard Packaging Competition Awards for 2016

Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of several PPC awards in 2016, including: Judge’s Award – Casamigos Tequila Folding Carton Presenting a new high-end tequila on the market – even if you are George Clooney and his…

Johns Byrne Gold Ink Awards for 2016

Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards are considered as the “Oscars of the print industry.” There is no greater honor than being the recipient of the Gold Ink awards, as they are bestowed only upon the…