Questions to Ask Before Hiring a Packaging Design Agency
Looking for guidance to help you determine the right packaging for your brand? Before hiring a packaging design agency, it is important to understand their true capabilities and expertise. Most packaging design agencies focus on various aspects of making a brand successful, such as brand identity, messaging, artwork, and more. It is important to ensure…
Johns Byrne Gold Ink Awards for 2016
Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards are considered as the “Oscars of the print industry.” There is no greater honor than being the recipient of the Gold Ink awards, as they are bestowed only upon the…
5 Factors that Turn Your Product Packaging Into Portable Advertising
Product packaging is one of your most valuable branding vehicles, and you can make it work harder. Unlike primary packaging that simply contains a product, secondary packaging offers marketing, brand managers and creative teams a blank canvas to send a strong message to consumers including brand promise, philosophy and values. Think of packaging as an…
5 Signs You’re Working with an Innovative Print Vendor
As a creative or ad agency, your clients count on innovative, one-of-a-kind designs to make their direct mail campaigns or product packaging stand out among competitors in the market. However, print suppliers often can’t keep up with changes in the industry or consumer expectations. With pressure to deliver on innovation, ad and creative agencies are…
Bridging the Gap Between Function and Innovation in Product Packaging
When it comes to producing product packaging, brands are constantly looking for ways to innovate their packaging. At the same time, there is a pull toward functionality and practicality. The dilemma of innovation vs. function often leads brands to go toward extremes. On one end, brands may choose to design innovative, one-of-a-kind, never seen, unexpected…
Winning the Balancing Act Between Cost and Innovation-The Agency Civil War
Creative, Design and Ad agencies are tasked with creating new direct mail campaigns or designing packaging that is fresh, memorable and innovative–something that no one else has done before. However, at the same time, budgets are rigid. This can often lead to internal struggles and a ‘civil war’ between creative, design and buying teams who fundamentally…
