Choosing Sustainable Packaging Options – For New & Established Brands
Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line and products are based on sustainable, eco-friendly roots. For others, it’s making small changes in areas that matter that make an impact on their goal to be more sustainable. The…
Eco-friendly Skin Care and Cosmetic Packaging: Growth & Future
The goal of skin care and cosmetic products is to enhance the appearance of the user. To align with the concept of beauty, manufacturers have developed packaging designs—both structural and aesthetic—to support that image in their products and help them to stand out in a sea of competing products on the shelves. More than that,…
Skincare Packaging Design – Finding the Perfect Look
With skincare packaging, you want to relay the product and results the products brings through the packaging. Throughout the years companies have done this well, but in recent years, skincare companies are putting a huge emphasis on their packaging. Skincare companies use packaging as a way to communicate their unique value proposition to their customers….
Cannabis for Skincare: How to Package this Trending Health & Beauty Ingredient
The health and beauty market is a multi-billion dollar industry. Every year, millions of people purchase new products that will help them to look better. Topping the charts at some of the most purchased products annually are skincare creams, oils, and lotions. Both men and women have seen a resurgence of new brands creating new…
Creating the Perfect Marriage Between Primary and Secondary Packaging
For many products, especially in the health and beauty and food industries, both primary and secondary packaging play an integral role in housing, protecting, and marketing the product. Primary packaging is the packaging that immediately contains the product – a tube of ointment, a spray bottle of hairspray, or a packet of cookies – while…
Turning Your Cosmetics Packaging into a Brand Experience
Nowhere is appearance more important than in the health and beauty industry, and this applies to packaging as well as to the products themselves. Consumers of cosmetic products are looking for more than just a product: they’re looking for a brand experience. The difference between being just another option on a crowded retail shelf and…
How Sampling Trends Are Changing the Way We Package and Sell Cosmetics
Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use the sample, fall in love, and come back to purchase the full-size product. But these types of free samples can seem less important to the consumer, and fail to spark…
3 Things the Best Cosmetic Packaging Designs Always Have
The health and beauty industry is flourishing like ever before, with countless new cosmetic products making it onto the retail shelves every year. Premium products have taken a front seat in consumer demand in the USA, and are the fastest growth segment. The best cosmetic packaging designs offer certain qualities that are known to be…
Is Your Current Packaging Luxurious Enough to Compete in Cosmetics?
Within the health and beauty industry, packaging must reflect the luxurious standard of the product inside to compete effectively in today’s marketplace. Customers shopping for cosmetic products are looking to buy both a look and an experience, and the packaging is typically first personal interaction they have with the product, setting the tone for their…
Print Finishing Options for High-End Cosmetics
High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to consumers, the product must stand out as being luxury and high-end at first glance. To meet consumer and category demands, high-end cosmetic brands need to ramp up creativity and print…
