Art of Direct to Consumer or Ecommerce Packaging
Photo Credits: Sienna Naturals Direct to consumer packaging, or e-commerce packaging, goes through a very different journey than the packaging on retail shelves. For one, direct-to-consumer packaging goes straight to the consumer – there is no chance for them to interact with the product before purchasing. Secondly, the product goes through many touchpoints before reaching the…
How Ecommerce Brands Can Achieve Unboxing Experiences that Rival In-Store Shelf Branding
Photo Credits: Codexbeauty According to a PMMI study, 95% of consumers report packaging significantly affects their online purchase and almost half share their experience on social media. While creating consumer engagement through packaging isn’t anything new, the growth of e-commerce is changing consumer expectations. How? Online brands can be at a disadvantage when it comes…
The Multiple Roles of Direct-to-Consumer Ecommerce Packaging— Does Yours Check all the Boxes?
Photo Credits: Aruliden Packaging is both an art and a science. There has never been a more important time for packaging than today with the mix of uses and environments where products are sold and bought. Social media platforms, such as Instagram, Facebook, and TikTok, have opened up avenues for brands large and small to…
7 Custom Welcome Kits Your Brand Can Use
Photo Credits: Culligan Welcome kits are not only a great promotional tool for brands, but they are also a great way to create and improve relationships with clients and increase customer loyalty. There are many different types of welcome kits your brand can create, for a number of different situations. Learn more about 7 of…
How to Create Effective Direct to Consumer Packaging
Direct to consumer is exactly as it sounds – it is packaging for products that are marketed and distributed directly to customers without the use of middlemen, such as third-party retailers or wholesalers. By taking this approach, direct to consumer brands can reduce costs, interact directly with consumers, and create an easy and efficient buying…
Top Challenges of eCommerce Packaging
If you’re like most consumers, chances are you buy many of your items – from food to electronics – online. The eCommerce market has expanded tremendously in the last few years and is only going to continue to grow. In fact, according to CNBC, on Black Friday this year brick and mortar sales decreased by…
The Present & Future Solutions of e-Commerce Packaging
The e-Commerce industry has a long road ahead of them. While e-Commerce only currently accounts for about 12% of the global retail market, there are huge opportunities for growth. They’ve grown fast and every day new players are getting into the e-Commerce game. Since we can now buy anywhere with just a click on our…
