Scent Innovation for Packaging
Using the power of scent to create interactive packaging experiences When scent is applied to packaging, it enables consumers to engage and test products, which is proven to increase sales. A fragrance scent is more than just a smell. It’s an avenue to invite your consumers to participate with your brand and increase purchases. Additionally,…
The Value of Premium Luxury Packaging on Your Brand
Your packaging is a shopper’s first tangible experience with your brand. It’s like meeting someone new; you get only one chance to make a great impression. This is even more important for luxury brands because you’re trying to persuade consumers to look beyond the price tag and focus on the value – and status –…
Creating the Perfect Marriage Between Primary and Secondary Packaging
For many products, especially in the health and beauty and food industries, both primary and secondary packaging play an integral role in housing, protecting, and marketing the product. Primary packaging is the packaging that immediately contains the product – a tube of ointment, a spray bottle of hairspray, or a packet of cookies – while…
Packaging Choices: Rigid Set-up Boxes vs. Folding Cartons
When planning to bring a new product to market, the packaging is a critical point in consumer response. Not only should the product be presented with outstanding design elements that attract the eye, the box must be able to withstand the stresses of packing and shipping without damage to box, surface, or product. The choice…
Upgrading the Humble Paperboard Folding Carton
Paperboard folding cartons are a staple of retail packaging, and for good reason – they are specifically designed to attract and educate consumers as well as protect the product throughout its retail lifespan. The folding carton may be commonplace, filling the shelves of every major retailer, but that doesn’t mean your packaging should be either…
Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging
Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk orders typically drive this decision, and it can be a practical one for many younger companies or manufacturers whose packaging needs are very simple and consistent, and are not particularly…
Printing & Packaging Terms, Part 3: Tucks & Folds
Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…
Trend: Custom Windowing for Packaging Folding Cartons
Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…
Combining Structure & Design in Packaging Creation
The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, creative designers, and print vendors, to name a few. For a packaging solution that will simultaneously protect, showcase, and advertise your product, you’ll need a team with extensive experience and…
Packaging – A Brand’s Most Important Marketing Tool
You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to develop your brand and make it appeal to consumers, and the packaging you choose plays an integral role in this process. Nothing defines the image or solidifies a consumer’s impression…
