The Art of Prototype Packaging: From Design Mock Ups to Real Life
Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…
Challenges in Packaging
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne is all about. This week we sat down with Ken Bertrand, Account Executive at JohnsByrne to discuss challenges in packaging. With more than ten years at JohnsByrne, Ken has worked…
How Have the Needs of Packaging Buyers Changed Over the Years?
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert at advising clients on how to achieve their best packaging. Ken also brings a strong background in folding carton, VAPs (Value-added packaging), point-of-sale display and merchandising solutions that is key…
Folding Carton Styles that Jump off the Shelf
Although folding cartons are one of the most common types of product packaging, they do not need to be remotely ordinary. Instead, specialty folding cartons can be as innovative as you want. Here are some of the most popular higher-end folding cartons that can elevate your packaging design: Reverse Tuck Folding Cartons This style of…
Our Favorite Product Packaging Designs of 2015
As the year comes to a close, it’s always fun to take a look back at 2015 and remember our favorite packaging designs and trends of the year. So we asked our packaging team about their favorite packaging projects of 2015. Here’s what they had to share: Nerium Utilizing a sophisticated, sleek three-piece folding carton,…
Finding Inspiration for Better Packaging Designs
Innovation in any industry is key to staying ahead of the competition and pressing the limits on what is possible. It’s no different in the packaging world. Innovative packaging designs can be a great differentiator for a brand. When brand managers, creative designers, and packaging engineers are tasked to incorporate innovation in their designs, it’s…
Innovation in Action: Casamigos’ Spirits Packaging
One thing that is constant in the luxury folding carton market is change. New and emerging brands are constantly hitting the competitive spirits market and their challenge is how to break in and get noticed. Casamigos, founded by longtime friends George Clooney and Rande Gerber, had an idea to make the “best-tasting, smoothest tequila around”,…
Making Your Consumer Product Your Best Asset Through Packaging
Many different elements factor into a successful branding strategy. While catchy slogans and engaging advertising campaigns can help catch the attention of consumers, a brand’s true measure of success comes from the quality of its product. With this in mind, how can a packaging design support your product’s role as your best brand asset? Why…
Product Packaging Nightmares (That Could Happen to You)
When working on your product packaging, there are often blind spots that can make one little aspect of your packaging project become a nightmare. Having a full perspective your packaging project, from start to finish, is critical for spotting these blind spots along the way. Missing these blind spots can completely derail your packaging project…
Folding Carton Packaging Design: How Working Together Makes for a Better Package
Great packaging is not a coincidence. It requires a great design, careful planning, testing and revisions along the way. It’s also the result of collaboration between brand managers, creative designers and packaging suppliers. Oftentimes companies believe that the entire process can be done independently with each key player working in isolation. However, there are many…
