From Ordinary to Extraordinary: Enhancing the Folding Carton
Although a folding carton is a commonly used packaging option for the health and beauty industry, no two cartons are alike. While they all share the same foundational structure, successful folding cartons must adequately educate, convey value, and deliver on brand promise. But how can a humble paperboard or plastic carton be transformed from ordinary…
Packaging Success: An Exclusive Look at the Packaging Creation Process
Packaging is one of the first things your customers notice about your product. Any industry wishing to remain competitive in today’s marketplace must continually modify their packaging and presentation strategies to meet the changing needs and desires of consumers. To do this, companies must plan and design original, eye-catching packaging that aligns with the customer’s…
6 Considerations for Developing Compelling Nutraceutical Packaging
The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of “nutrition” and “pharmaceutical,” is defined through three different categories: functional food and beverage, dietary supplements and nutricosmetics. Medical-grade anti-wrinkle topical creams or special-dietary supplements are two popular forms of nutraceuticals….
Striking the Balance Between Cost and Innovation
It’s an age-old dilemma that’s plagued businesses in emerging markets and established industries alike for many years. How do you strike a balance between cost and innovation without compromising what your brand stands for and what product you produce? On the one hand, you can seek out top technology, ideas and talent for a premium…
5 Benefits of Clear Plastic Folding Carton Designs
When choosing packaging for a product, companies must take several factors into consideration. One of these is how to display their item within a package. When seeking to highlight the quality, appearance, or other attributes of a product, clear plastic substrates are the go-to material for manufacturers. Far more sophisticated and varied than when they…
Choosing the Right Folding Carton for Your Packaging Needs
Packaging is everything when it comes to marketing your product. There are many ways to package a product, and chief among them, in terms of convenience, is a folding carton. Folding cartons also allow for maximum customizability when it comes to showing off your brand. To properly select an appropriate type of carton, consider the…
