Industry Challenges: How Packaging Can be the Cannabis Industry’s Biggest Differentiator
Competition is fierce in any sector, but this is particularly true of emerging industries that are experiencing rapid growth, and have not yet firmly established who the industry leaders are. The legal market for cannabis is both new and continually expanding, as regulations across the country are gradually loosened, demand for legal cannabis products surges….
Organic Food Packaging: What Consumers Want
The organic food market has grown tremendously in the last few years. According to the USDA, the demand for organically produced goods has seen a double-digit growth and can be found in nearly 3 out of 4 conventional grocery and chain stores. An increase consumer demand for organic products means more companies are incorporating organic…
3 Trends for the Food and Beverage Industry
Very few trends in the packaging industry stay static for long. With changing customer preferences in the food and beverage industries, brands may need to make adjustments to continue boosting consumer satisfaction. For example, many people want smaller packages made from recyclable materials. There is a great deal of food waste in the U.S., with…
5 Factors that Turn Your Product Packaging Into Portable Advertising
Product packaging is one of your most valuable branding vehicles, and you can make it work harder. Unlike primary packaging that simply contains a product, secondary packaging offers marketing, brand managers and creative teams a blank canvas to send a strong message to consumers including brand promise, philosophy and values. Think of packaging as an…
Must-Haves For Paperboard Food Packaging and Sleeves
Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, director of consumer intelligence for Tetra Pak, with consumers of every age and class—including celebrities, presidents, and even the pope—documenting their opinions and the daily moments of their existence with…
