Five ways to elevate your brand with premium packaging
Packaging that showcases both product and brand. Packaging that delights the consumer, enhancing brand love and loyalty. Packaging that transcends box, tray and label to become a truly memorable element of the product it contains, creating not just an unboxing experience but an introduction to something extraordinary. Every great brand deserves nothing less, product…
Health & Beauty Meet Premium & Sustainability
Walk down any Health & Beauty products aisle and you recognize it right away: few product categories are as dependent on innovative, premium package design to help attract and retain consumers and their brand love. From haircare and skincare to cosmetic packaging and more, a clear expression of brand promise and attitude is a…
Clean Beauty Packaging: 5 Must Haves
Photo Credits: Tata Harper Skincare In a society where the beauty industry is largely unregulated, consumers are wary to put products with potentially harmful ingredients on their faces. They want products they can trust, made without toxic ingredients – hence the upward trend in clean beauty today. Clean beauty products contain non-toxic ingredients that are proven…
Refillable Packaging – 2020 Trends
The idea of brands creating eco-friendly products isn’t new. The lifestyle of using sustainable products and packaging has been popular for a while – and it only continues to grow amongst consumers. The health and beauty industry is no exception. There are several ways health and beauty brands can work towards creating sustainable packaging for…
Choosing Sustainable Packaging Options – For New & Established Brands
Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line and products are based on sustainable, eco-friendly roots. For others, it’s making small changes in areas that matter that make an impact on their goal to be more sustainable. The…
How Mid-Size Health & Beauty Companies are Setting the Packaging Trends
Every major industry has a few big names that stand out from the crowd, control large shares of the market, and traditionally set the trajectory for how things are done. The health and beauty sector is no exception, but an interesting trend has recently been emerging that the big-name corporations are no longer the ones…
Does Your Packaging Align with Today’s Health and Beauty Trends?
The health and beauty industry is subject to changing trends and market preferences, and brands must adapt their message to appeal to the modern consumer. Because packaging is often the first point of contact between the consumer and the product, it plays an important role in responding to shifting consumer demands. At JohnsByrne, we spend…
Packaging Designs Not to Miss
In the HBA (health and beauty aid) industry, new packaging techniques and technologies make it possible to bring a product to market in an unusual, unique, and appealing way. Look over some of the packaging designs that have brought high consumer interest to a brand: KiSHR Organic tea brand KiSHR brought several premium teas to…
3 Things the Best Cosmetic Packaging Designs Always Have
The health and beauty industry is flourishing like ever before, with countless new cosmetic products making it onto the retail shelves every year. Premium products have taken a front seat in consumer demand in the USA, and are the fastest growth segment. The best cosmetic packaging designs offer certain qualities that are known to be…
Packaging Cosmetic Samples: What to Consider
Cosmetic samples are a mainstay of promoting a beauty product, but what role does the sampler packaging play in inspiring a consumer to make a retail purchase? Women consider cosmetics to be a necessity, rather than a luxury, and sampling new products allows them to test a product before committing to buy. The reaction to…
