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The Latest on Print and Packaging

Personal Care Packaging Design Trends

Personal care is evolving, taking its cue from nutraceuticals and cosmetics to create interest and appeal on the shelf. When it comes to personal care packaging, eye-appeal and functionality are both exceptionally important. With a focus on men as well as women, personal care packaging design is transforming, taking the best from other industries and…

Print Finishing Options for High-End Cosmetics

High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to consumers, the product must stand out as being luxury and high-end at first glance. To meet consumer and category demands, high-end cosmetic brands need to ramp up creativity and print…

Incorporating Packaging Symbols into Your Cosmetic Packaging

With the vast array of products available to consumers in the health and beauty industry, it is important to emphasize what sets your product line apart. While text is traditionally the vehicle for getting most important information to consumers, widely recognized packaging symbols can also be used to quickly and efficiently convey key information about…

Point of Sale and Selling Aid Ideas for Cosmetics Products

The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in retail settings. Point of sale (POS) displays and selling aids are common in this industry, and must be unique and appealing to be effective. Consistency with Brand Profile You know…

The Art of Prototype Packaging: From Design Mock Ups to Real Life

Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring an idea to life. Translating a vision into an impactful and – most importantly – a manufacturable design, is an art of its own. And it all starts with prototype…

Exciting Cosmetics Packaging Trends for 2016

With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the same for top-quality packaging in the cosmetics industry. The most effective packaging trends rarely stay static for long. Cosmetics packaging gives brand managers an opportunity to be creative, since makeup…

Skincare Packaging Design—How to Differentiate Product Lines

Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand image in the marketplace. But how do you define product lines without losing the sense of a singular brand identity? Whether its colors, visual elements, or structures, it’s important to…

How Packaging Makes Consumers Fall in Love with Your Brand

Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be said about how packaging woos consumers into falling in love with your brand. From love at first sight to long-term relationships, packaging plays a critical role in seducing and building…

Perfume Packaging Design: The Essentials for Star Power

While you may think the scent of your perfume is the vehicle for your marketing efforts, the packaging needs to be compelling as well or consumers may never pick it up in the first place. Perfumes need to be packaged in a carton that is as unique as their scent. Add to that the growing…

Three Trends Shaping Cosmetics Packaging Design

The cosmetics industry is among the most competitive retail industries, which makes packaging a crucial element in an overall marketing strategy. With thousands of brands and the ever-changing trends of the fashion world, cosmetics manufacturers are constantly challenged to create cutting-edge packaging. In 2016, we expect to see the following three trends driving packaging designs…