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Dissecting Nutraceutical Packaging

With the growing popularity of health awareness, the nutraceutical market is in high demand. A hybrid of nutrition and pharmaceuticals, the nutraceutical market provides more health-conscious solutions for consumers. Whether it’s a function food or beverage, dietary supplements or nutri-cosmetics, nutraceuticals are popular and in high demand. Due to nutraceauticals being a relatively new phenomena…

From Ordinary to Extraordinary: Enhancing the Folding Carton

Although a folding carton is a commonly used packaging option for the health and beauty industry, no two cartons are alike. While they all share the same foundational structure, successful folding cartons must adequately educate, convey value, and deliver on brand promise. But how can a humble paperboard or plastic carton be transformed from ordinary…

An Inside Look at TV Land’s “Younger” Press Kit

“Younger, ” a TV comedy first aired on March 31, 2015 on TV Land, follows a 40-year old Liza, a single-mom trying to re-enter the workforce. Finding it difficult to enter the workforce at 40, Liza decides to pass as a 26 year old to land the job of her dreams. While getting the job…

Paper vs. Plastic – A Discussion of Folding Carton Uses for Cosmetics

Folding cartons are a versatile packaging option for any industry. For the health and beauty industry, the options with folding cartons can be endless. However, the structure is not the only thing to consider when designing a packaging for a cosmetic product. Substrates also play an important role in determining the ideal folding carton design…

Elevating Your Health & Beauty Packaging

Health and beauty manufacturers know that the product is just one part of the customer’s experience. As increasingly savvy consumers demand more of their beauty products and brands, beauty companies must work more closely with their suppliers, product developers and packaging experts to create the value their consumers demand. At JohnsByrne, we pride ourselves on…

Beauty Packaging Identity Trends

The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, it is vital to be aware of fads as part of the brand development process in order to stay current and differentiate a company in the marketplace. In analyzing trends…

6 Considerations for Developing Compelling Nutraceutical Packaging

The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of “nutrition” and “pharmaceutical,” is defined through three different categories: functional food and beverage, dietary supplements and nutricosmetics. Medical-grade anti-wrinkle topical creams or special-dietary supplements are two popular forms of nutraceuticals….

Tips for Creative Health & Beauty Product Packaging

  In the health and beauty market, product packaging is extremely important. Take a walk through the health and beauty aisle in any retail department store; it’s easy to see how competitive the fight for packaging supremacy can be. Health and beauty companies want to understand how to produce fresh, aesthetically pleasing packaging. It’s important…

5 Benefits of Clear Plastic Folding Carton Designs

When choosing packaging for a product, companies must take several factors into consideration. One of these is how to display their item within a package. When seeking to highlight the quality, appearance, or other attributes of a product, clear plastic substrates are the go-to material for manufacturers. Far more sophisticated and varied than when they…