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The Latest on Print and Packaging

Onshoring Your Packaging? What to Look for In a Domestic Printer

It’s no question that the recent pandemic has sparked the conversation around onshoring suppliers. Faced with closed countries longer processing timeframes and requirements, many companies have felt the impact of working with non-domestic suppliers. The fact is that today, consumers want products that are very customized, high-quality and delivered on-time. In order to meet those…

Connected Packaging: How it Can Improve Your Brand?

Photo Credits: QR Code Generator Connected packaging is packaging that does more than just hold, protect and preserve the product. With connected packaging, the main goal is to connect the physical aspects of the product to the digital aspect and allow the customers to learn more about the brand and product. With advanced connected packaging,…

7 Custom Welcome Kits Your Brand Can Use

Photo Credits: Culligan Welcome kits are not only a great promotional tool for brands, but they are also a great way to create and improve relationships with clients and increase customer loyalty. There are many different types of welcome kits your brand can create, for a number of different situations. Learn more about 7 of…

Creating Effective Packaging for Marketing and Sales Kits

Creating marketing and sales kits is a very effective way to promote your business. These kits are typically used by your sales team to help show potential customers what your business is about, as well as the benefits that your product or service offers. To create a memorable sales and marketing kit, your brand must…

Clean Beauty Packaging: 5 Must Haves

Photo Credits: Tata Harper Skincare In a society where the beauty industry is largely unregulated, consumers are wary to put products with potentially harmful ingredients on their faces. They want products they can trust, made without toxic ingredients – hence the upward trend in clean beauty today. Clean beauty products contain non-toxic ingredients that are proven…

The Trifecta for Direct Mail Testing

As with all marketing campaigns, there are successful direct mail campaigns and unsuccessful ones. But what makes a successful direct mail campaign? To answer that question, we spoke to direct mail experts at JohnsByrne. Here’s what we learned from interviewing Harriet Kessler, Direct of Business Development and Doug Peterson, VP, National Accounts. According to Kessler,…

Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About

The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. After all, consumers don’t see the packaging before making a purchase. But is that really true? How much does a product’s packaging matter? Here are three important statistics on purchasing…

Designing for Millennials – Tips for Making Your Packaging Resonate

The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any industry. Winning over millennials and retaining them as loyal customers requires a concentrated effort. The process of building loyalty starts with designing a product that communicates and resonates with this…

10 Critical Questions to Ask Before Starting Your Packaging Design Journey

Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on that buying decision. The right packaging will yield long-term, loyal customers. The wrong packaging can mean low sales and potential losses. Therefore, it is vital for all brands to design…

A Guide to Using Metallics in Packaging

Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause your product to be a real standout from the rest on loaded retail shelves. Metallics, when applied with advanced printing techniques, can significantly ramp up sales. Metallics: The Tie-Breaker. When…