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The Latest on Print and Packaging

Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About

The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. After all, consumers don’t see the packaging before making a purchase. But is that really true? How much does a product’s packaging matter? Here are three important statistics on purchasing…

Designing for Millennials – Tips for Making Your Packaging Resonate

The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any industry. Winning over millennials and retaining them as loyal customers requires a concentrated effort. The process of building loyalty starts with designing a product that communicates and resonates with this…

10 Critical Questions to Ask Before Starting Your Packaging Design Journey

Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on that buying decision. The right packaging will yield long-term, loyal customers. The wrong packaging can mean low sales and potential losses. Therefore, it is vital for all brands to design…

A Guide to Using Metallics in Packaging

Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause your product to be a real standout from the rest on loaded retail shelves. Metallics, when applied with advanced printing techniques, can significantly ramp up sales. Metallics: The Tie-Breaker. When…

3 Ways to Use Gradients in Packaging Design

Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually any type of retail outlet, he or she expects to be able to spot a product or product line by the packaging your marketing team undoubtedly worked hard to develop—packaging…

Experts Talk: Tips for Reducing Packaging Costs

Every company looks for ways to reduce costs, especially when it comes to the manufacturing of the product, with every detail investigated. One thing that frequently gets overlooked is reducing the costs of packaging, but there are ways this can be accomplished without sacrificing design, branding or the protection and safety of the product. Plan…

Creating the “Natural” Packaging Look – 5 Methods Explained

Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can increase interest and sales by presenting their products in packaging that communicates to consumers attracted to a simpler, organic look. These natural packaging designs can be created with several methods….

Packaging Industry Trends for 2019

Packaging is an ever-evolving industry, shifting to match what attracts consumers in the current culture. The emerging packaging industry trends for 2019 that will be seen in a wide range of products, including health and beauty, distilled spirits, cannabis, and consumer electronics include: Bold, Saturated Colors The science behind the human response to color plays…

What Your Design Agency Doesn’t Know About Packaging

Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good packaging design goes way beyond a pretty box. It tells a story of a brand and helps establish a relationship with the consumer. Great agencies can develop out-of-the-box designs that…

The Present & Future Solutions of e-Commerce Packaging

The e-Commerce industry has a long road ahead of them. While e-Commerce only currently accounts for about 12% of the global retail market, there are huge opportunities for growth. They’ve grown fast and every day new players are getting into the e-Commerce game. Since we can now buy anywhere with just a click on our…