Tales from The Limitless Pressroom #1: Crazy Customer Requests about Custom Packaging
“So, can you run real wood through your printing press?” After 60+ years in business, we’ve fielded a few unusual, perhaps outrageous, requests from customers about what’s possible. The question about wood? That’s a real one, and as good a way as any to kick off an explanation of why, if you can imagine it,…
How to Elevate Your Brand with Sensory Packaging
Effective packaging is memorable to the consumer and sticks out amongst competitors. While bold colors and structures can help set your brand apart, creating a multi-sensory experience with your packaging can entice consumers and create brand loyalty even more effectively. Multi-sensory packaging consists of integrating the five senses into your packaging in order to create…
Top 5 Innovative Packaging Trends for 2021
As we enter the new year, there are several print and packaging trends that will continue to gain traction well into 2021, as well as other trends that we see emerging. Regardless of your industry, it will be important to continue to exemplify your brand messaging among a sea of emerging brands. JohnsByrne breaks down…
Designing An Advent Calendar With a Memorable User Experience
As the holiday season approaches, people are looking forward to all of the festivities it entails – such as opening an advent calendar each day for a pleasant surprise. However, people won’t only remember an advent calendar because of the product or gift they receive. They’ll also remember the engaging packaging and unboxing experience. JohnsByrne…
Launching a Credit Card Welcome Kit: Do’s and Don’ts
In the financial industry, relationships are key and welcome kits are a unique way to build lifelong loyal customers. When done correctly, an engaging welcome kit can show a new customer just how much you value their loyalty. If they have recently acquired a new credit card, a welcome kit can leave a favorable impression…
Questions to Ask Before Hiring a Packaging Design Agency
Looking for guidance to help you determine the right packaging for your brand? Before hiring a packaging design agency, it is important to understand their true capabilities and expertise. Most packaging design agencies focus on various aspects of making a brand successful, such as brand identity, messaging, artwork, and more. It is important to ensure…
Why Brands Should Work with an ISO 9001:2015 Certified Packaging Supplier
When looking for a packaging supplier brands should consider several factors – whether the supplier is certified being one of them. ISO 9001 is a quality management system certification created by the International Organization for Standardization. These standards are specifications for products, services and systems that are used to guarantee quality, safety and efficiency. In…
Increasing the Efficiency of Your DTC Packaging – Tips from Our Packaging Experts
As more brands opt for e-commerce, it’s critical that packaging is adapted to be efficient and deliver a high-quality product to consumers’ doorsteps. According to a 2018 report from PMMI, 58% of consumers would consider purchasing from a competitor or simply refuse to purchase again if they receive a damaged or broken product. It’s no…
Color Matching – How to Precision
It is important for print and packaging providers to take every measure possible to get color-matching right across your packaging. The consistency of color is critical across a brand, and can both negatively and positively impact your brand, depending on the quality of the outcome. JohnsByrne explains why color matching is vital to a brand’s…
Onshoring Your Packaging? What to Look for In a Domestic Printer
It’s no question that the recent pandemic has sparked the conversation around onshoring suppliers. Faced with closed countries longer processing timeframes and requirements, many companies have felt the impact of working with non-domestic suppliers. The fact is that today, consumers want products that are very customized, high-quality and delivered on-time. In order to meet those…
