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The Latest on Print and Packaging

Experts Talk: Tips for Reducing Packaging Costs

Every company looks for ways to reduce costs, especially when it comes to the manufacturing of the product, with every detail investigated. One thing that frequently gets overlooked is reducing the costs of packaging, but there are ways this can be accomplished without sacrificing design, branding or the protection and safety of the product. Plan…

How Packaging Structures Influence Consumer Behavior

Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, and at JohnsByrne, we have taken packaging forms to a new level. Packaging Shape: The Psychology Consumers want a positive experience in both primary and secondary packaging. Heavily-subscribed YouTube channels…

Creating the “Natural” Packaging Look – 5 Methods Explained

Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can increase interest and sales by presenting their products in packaging that communicates to consumers attracted to a simpler, organic look. These natural packaging designs can be created with several methods….

Packaging Industry Trends for 2019

Packaging is an ever-evolving industry, shifting to match what attracts consumers in the current culture. The emerging packaging industry trends for 2019 that will be seen in a wide range of products, including health and beauty, distilled spirits, cannabis, and consumer electronics include: Bold, Saturated Colors The science behind the human response to color plays…

What Your Design Agency Doesn’t Know About Packaging

Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good packaging design goes way beyond a pretty box. It tells a story of a brand and helps establish a relationship with the consumer. Great agencies can develop out-of-the-box designs that…

Skincare Packaging Design – Finding the Perfect Look

With skincare packaging, you want to relay the product and results the products brings through the packaging. Throughout the years companies have done this well, but in recent years, skincare companies are putting a huge emphasis on their packaging. Skincare companies use packaging as a way to communicate their unique value proposition to their customers….

Experiential Packaging: What Can It Do for You?

The debate whether to spend your money on things or experiences is polarizing. But maybe it’s moot. Why not have both? Experiential packaging gives consumers the best of both worlds. It doesn’t just protect and showcase valuable products. It also makes them even more appealing to consumers. By engaging them, delighting them, and giving them…

Hot Foil Stamping vs. Metalized Inks: What You Need to Know

Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch the eyes of your customers. Because shiny metals are often valuable, it also creates a subconscious association that whatever inside the package is valuable too. If you plan to create…

The Keys to a Successful Rebrand: What You Need to Know

A rebrand is so much more than a fancy new logo. That’s just one small piece in of a much broader overhaul. Rebranding will affect your entire marketing strategy. Whether you’re revamping a single product line or your entire brand, successful rebrands pair the right visual with the right brand story and voice. The visual…

How to Target Specific Emotions Using Color with your Packaging

Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. Certain colors evoke different emotions. Emotions that can work in your favor. If you pick the perfect color for your packaging, your product will be flying off the shelves with…