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The Latest on Print and Packaging

4 Tips for Successful Direct Mail Campaigns

Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct mail campaign designs that will drive conversions. The most successful mailers present something unexpected and include interactive elements to enable engagement. Grabbing attention is the best way to increase response…

What Will Shape the Future of Packaging?

Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously and provide customers with a great experience. Largely based on changes in consumer demand and tastes, we can expect to see more emphasis on the following packaging elements in the…

Speed Up Product Time to Market with Packaging Design

Accelerating Product Time to Market by Streamlining the Packaging Design and Development Process In today’s hyper-competitive market, it’s crucial to release new products as soon as possible. Whether you’re working on a brand new packaging project, rebranding or doing a packaging refresh, streamlining the packaging design and development process will accelerate speed-to-market. With that in…

Standard Envelope or High-Impact Direct Mail?

Direct mail is still a great way to reach a targeted audience without the many interruptions other channels have. The Internet is crowded with ads, and people can always switch tabs or close a window. TV advertisements are far less effective because many consumers frequently surf the Internet on their smartphones while watching shows, and…

Seeing Your Packaging Through the Eyes of Consumers

Today’s consumers are sophisticated and educated. Thanks to the vast amount of information available online, consumers are much more perceptive to brand messages. Moreover, because smartphones have become nearly ubiquitous, customers have access to brand information on the go. Packaging, one of the last vehicles for brand messaging a consumer sees before making a purchase,…

Our Favorite Product Packaging Designs of 2015

As the year comes to a close, it’s always fun to take a look back at 2015 and remember our favorite packaging designs and trends of the year. So we asked our packaging team about their favorite packaging projects of 2015. Here’s what they had to share: Nerium Utilizing a sophisticated, sleek three-piece folding carton,…

What to Look for in a Printer Partner

As a print management company, your goal is to find printers who can deliver high-quality products on time and within your clients’ budget. After all, your customers are entrusting you to manage all their print needs. So what exactly should you look for when searching for a print/packaging partner to help you deliver on your…

How Packaging Helps Social Causes

Packaging is way more than just a container for your product. Effective packaging is a vehicle for strengthening your brand and supporting marketing initiatives, including social causes. Many consumers are concerned with social causes, such as the environment, public health, the arts, education, and others. When brands give proceeds to designated charities or nonprofit organizations,…

3 Factors that Make a Good Packaging Design

Just like books are often judged by their covers, products are frequently judged by their packaging before a buyer gets to experience the item. When buying decisions are so heavily dependent on a package’s power to influence shopping behavior, it’s crucial to maximize a packaging design’s potential and optimize every aspect of it. After all,…

Finding Inspiration for Better Packaging Designs

Innovation in any industry is key to staying ahead of the competition and pressing the limits on what is possible. It’s no different in the packaging world. Innovative packaging designs can be a great differentiator for a brand. When brand managers, creative designers, and packaging engineers are tasked to incorporate innovation in their designs, it’s…