How to Target Specific Markets with Packaging
Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing their focus to a specific market boosts revenue and makes the most of every dollar they spend. Market research and a winning outreach strategy lay the foundation here. Packaging can…
Packaging Trend: Shape & Die-Cutting
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create eye-catching decorative effects in packaging. What many don’t realize is that precision die cutting is another tool that can be used to make your product stand out. Die-cutting is a…
5 Common Packaging Production Pitfalls and How to Avoid Them
Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well your print and packaging expert brings the concept to life. Production mistakes can be costly. They leave you with the dilemma of accepting an inferior product or waiting for the…
Creating the Perfect Marriage Between Primary and Secondary Packaging
For many products, especially in the health and beauty and food industries, both primary and secondary packaging play an integral role in housing, protecting, and marketing the product. Primary packaging is the packaging that immediately contains the product – a tube of ointment, a spray bottle of hairspray, or a packet of cookies – while…
Packaging Trend: Natural Patterns and Materials
The world of packaging is constantly evolving to keep up with consumer demand and to stay relevant among increasingly creative and innovative packaging designs. One trend that has been increasingly popular in recent months is printing effects to create the appearance of a natural material, such as wood or marble. Although an option for secondary…
Printing & Packaging Terms, Part 3: Tucks & Folds
Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your business so you can concentrate on creating great products. When it comes to structural design, many packaging designers don’t realize just how many options are available to them. The possibilities…
Color Packaging: The Color Wheel of Branding And Packaging
At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. Visible from a greater distance than other elements, such as copy, shape and graphics, color is vital to packaging. The greatest reason for this is that the psychology of color…
Trend: Custom Windowing for Packaging Folding Cartons
Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a lot more to windowing than meets the eye. Let’s look at unique windowing options that can transform base folding cartons into unique packaging designs that are inviting and attractive to…
Maximize Holiday Sales With Packaging
Retailers and manufacturers love the holiday season – and with good reason! The National Retail Federation reports that the holiday season represents up to 30% of total annual sales for many retailers. Appealing holiday packaging is a key component in maximizing profits during the holiday season. Premium holiday packaging – when done right –…
Incorporating Packaging Symbols into Your Cosmetic Packaging
With the vast array of products available to consumers in the health and beauty industry, it is important to emphasize what sets your product line apart. While text is traditionally the vehicle for getting most important information to consumers, widely recognized packaging symbols can also be used to quickly and efficiently convey key information about…
