The Importance of Packaging Testing
Whether your product is an automobile or children’s toy, food product or cosmetic line, you would never release it to the public without ensuring that it was safe, reliable, and compliant with the industry standards – so why should your packaging be any different? You trust packaging to perform as promised, to protect your products,…
Less is More: When Packaging Simplicity is a Must
From lenticular or holographic effects to finishing effects that leave the final product textured or three dimensional, modern packaging design options are almost limitless. The hundreds of different structural and visual effects allow for unprecedented creativity and variation in packaging design – but creativity should never be at the expense of simplicity or elegance. In…
5 Ways Your Packaging Could be Causing Your Product’s Failure
Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that so much energy goes into creating a packaging design is that a truly great packaging design helps propel your brand and product forward in the market. A bad design, on…
What Has Changed In the Last 5-10 Years in Packaging?
We sat down with Donna Maggos, one of our leading packaging specialists to discuss the latest trends in packaging design. With her extensive expertise in packaging, she has been able to advise and guide clients with their efforts. As a leader at the forefront of the packaging industry, JohnsByrne is uniquely positioned to see and…
Packaging Trends that Are Crossing Industry Lines
Many product sectors are taking cues from other industries when it comes to innovative packaging designs. Changes to customer preferences are shifting how companies approach their packaging designs. In highly competitive industries, there may be more pressure to push the limits and release increasingly innovative packaging projects. Whether it’s using less material, creating an innovative…
4 Tips for Successful Direct Mail Campaigns
Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct mail campaign designs that will drive conversions. The most successful mailers present something unexpected and include interactive elements to enable engagement. Grabbing attention is the best way to increase response…
What Will Shape the Future of Packaging?
Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously and provide customers with a great experience. Largely based on changes in consumer demand and tastes, we can expect to see more emphasis on the following packaging elements in the…
Speed Up Product Time to Market with Packaging Design
Accelerating Product Time to Market by Streamlining the Packaging Design and Development Process In today’s hyper-competitive market, it’s crucial to release new products as soon as possible. Whether you’re working on a brand new packaging project, rebranding or doing a packaging refresh, streamlining the packaging design and development process will accelerate speed-to-market. With that in…
Standard Envelope or High-Impact Direct Mail?
Direct mail is still a great way to reach a targeted audience without the many interruptions other channels have. The Internet is crowded with ads, and people can always switch tabs or close a window. TV advertisements are far less effective because many consumers frequently surf the Internet on their smartphones while watching shows, and…
Seeing Your Packaging Through the Eyes of Consumers
Today’s consumers are sophisticated and educated. Thanks to the vast amount of information available online, consumers are much more perceptive to brand messages. Moreover, because smartphones have become nearly ubiquitous, customers have access to brand information on the go. Packaging, one of the last vehicles for brand messaging a consumer sees before making a purchase,…
