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The Latest on Print and Packaging

Is Your Packaging Doing Double Duty?

Packaging plays a big role in a brand’s overall success, both short and long term. According to statistics, packaging drives purchases more than TV ads, reviews or recommendations from friends. While many product manufacturers may view packaging as having a single role, a product’s packaging is much more than a pretty box that holds the product….

Incorporating a Little Holiday Spirit into Product Packaging

Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies can really convey holiday cheer with minor tweaks to their existing packaging such as temporarily changing brand colors to those of the holiday season. This is a great example of…

3 Reasons to Be Thankful for Your Packaging Supplier

Thanksgiving is right around the corner, so take the time to consider the value your packaging supplier delivers to you in your branding efforts. Since packaging designs play a key role in branding and marketing strategies, many companies view their packaging partners as an instrumental part of their success. Here are some reasons to be…

Holiday Direct Mail Campaign Ideas for Any Industry

Direct mail can be a powerful marketing tool during November and December for companies in just about any industry. While these physical messages stand out more than emails, it can still be a challenge to capture your audience’s attention during this busy season. However, direct mail campaigns can result in high end-of-the-year sales if you…

Fast 5 Facts: Folding and Gluing

Folding and gluing is what ultimately brings a packaging design together. Understanding the different stages of packaging development is useful for creating successful designs. In addition to adhesives, brand managers need to understand how different folds end up creating a specific packaging design. Here are five facts about folding and gluing for packaging designs: 1….

Is Your Packaging Experiencing an Identity Crisis?

Just like a mid-life crisis, finding the underlying reasons why your packaging is causing confusion or dissatisfaction among your consumer base can be a difficult process. If your brand has been around for a long time and has maintained the same position in the market for years, this type of crisis may sneak up on…

9 Questions to Ask Before a Packaging Refresh

Every successful packaging redesign or refresh requires careful planning and advice from an experienced packaging supplier. There are many reasons to refresh your packaging, but it’s important to ask the right questions to ensure the end result meets your brand’s needs. Here are crucial questions to ask when considering a packaging redesign: What Are We…

Fast 5 Facts: Color Management

Have you ever wondered how printing suppliers achieve consistency across print runs and across multiple presses? Everyone sees color slightly differently, and certain hues may appear differently depending on the type of substrate used in printing or even the press on which a job is printed on. So how can brand managers ensure their print…

5 Signs You’re Working with an Innovative Print Vendor

As a creative or ad agency, your clients count on innovative, one-of-a-kind designs to make their direct mail campaigns or product packaging stand out among competitors in the market. However, print suppliers often can’t keep up with changes in the industry or consumer expectations. With pressure to deliver on innovation, ad and creative agencies are…

Fast 5 Facts: Die Cutting

Die cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to letters, die cutting draws attention to the dimensional nature of the piece and the character of the substrate itself. In today’s Fast 5 Facts we’ll learn some unique characteristics of…