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The Latest on Print and Packaging

Our Favorite Product Packaging Designs of 2015

As the year comes to a close, it’s always fun to take a look back at 2015 and remember our favorite packaging designs and trends of the year. So we asked our packaging team about their favorite packaging projects of 2015. Here’s what they had to share: Nerium Utilizing a sophisticated, sleek three-piece folding carton,…

What to Look for in a Printer Partner

As a print management company, your goal is to find printers who can deliver high-quality products on time and within your clients’ budget. After all, your customers are entrusting you to manage all their print needs. So what exactly should you look for when searching for a print/packaging partner to help you deliver on your…

How Packaging Helps Social Causes

Packaging is way more than just a container for your product. Effective packaging is a vehicle for strengthening your brand and supporting marketing initiatives, including social causes. Many consumers are concerned with social causes, such as the environment, public health, the arts, education, and others. When brands give proceeds to designated charities or nonprofit organizations,…

3 Factors that Make a Good Packaging Design

Just like books are often judged by their covers, products are frequently judged by their packaging before a buyer gets to experience the item. When buying decisions are so heavily dependent on a package’s power to influence shopping behavior, it’s crucial to maximize a packaging design’s potential and optimize every aspect of it. After all,…

Finding Inspiration for Better Packaging Designs

Innovation in any industry is key to staying ahead of the competition and pressing the limits on what is possible. It’s no different in the packaging world. Innovative packaging designs can be a great differentiator for a brand. When brand managers, creative designers, and packaging engineers are tasked to incorporate innovation in their designs, it’s…

Is Your Packaging Doing Double Duty?

Packaging plays a big role in a brand’s overall success, both short and long term. According to statistics, packaging drives purchases more than TV ads, reviews or recommendations from friends. While many product manufacturers may view packaging as having a single role, a product’s packaging is much more than a pretty box that holds the product….

Incorporating a Little Holiday Spirit into Product Packaging

Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies can really convey holiday cheer with minor tweaks to their existing packaging such as temporarily changing brand colors to those of the holiday season. This is a great example of…

3 Reasons to Be Thankful for Your Packaging Supplier

Thanksgiving is right around the corner, so take the time to consider the value your packaging supplier delivers to you in your branding efforts. Since packaging designs play a key role in branding and marketing strategies, many companies view their packaging partners as an instrumental part of their success. Here are some reasons to be…

Holiday Direct Mail Campaign Ideas for Any Industry

Direct mail can be a powerful marketing tool during November and December for companies in just about any industry. While these physical messages stand out more than emails, it can still be a challenge to capture your audience’s attention during this busy season. However, direct mail campaigns can result in high end-of-the-year sales if you…

Fast 5 Facts: Folding and Gluing

Folding and gluing is what ultimately brings a packaging design together. Understanding the different stages of packaging development is useful for creating successful designs. In addition to adhesives, brand managers need to understand how different folds end up creating a specific packaging design. Here are five facts about folding and gluing for packaging designs: 1….

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